Roger Beharry Lall
-
The Salesforce Connections 2024 event showcased the company's efforts to revolutionize customer journeys through its innovative artificial intelligence (AI)–driven platform, Einstein 1. Developments including Copilot for Marketers and Merch...
-
Salesforce released a new edition of its marketing application, Marketing Cloud Growth Edition, on February 20, 2024. An artificial intelligence (AI)–enabled, value-priced bundle aimed at small businesses, the new offering further cements t...
-
On December 6, Microsoft hosted an exclusive analyst session to showcase the new Copilot capabilities for Microsoft Dynamics 365 Business Central. Already utilized by more than 30,000 small and medium-sized businesses (SMBs) worldwide, the ...
-
This IDC study presents a five-year forecast for the worldwide marketing campaign management software market."Expect a paradigm shift with AI at the helm," remarked IDC industry analyst Roger Beharry Lall, research director, Advertising Tec...
-
This IDC study discusses worldwide marketing campaign management market shares for 2023."Conversational AI is the future interface between brands and buyers," said Gerry Murray, research director, Marketing Automation Technology research se...
-
This IDC Market Perspective discusses the necessity for marketers, especially in the B2B and SMB sectors, to evolve beyond traditional email-centric strategies by adopting the 4-O marketing matrix. While the traditional 4 Ps of marketing ha...
-
CRM Applications Market Shares 2023
-
IDC MarketScape: Worldwide Email Marketing Platforms for Small Office Home Office (SoHo) Users 2024 Vendor Assessment
-
IDC PlanScape: Identity Resolution in a Cookieless World
More results for Planned Research