Roger Beharry Lall
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The Amazon Ads unBoxed 2024 event in Austin, Texas, showcased new product campaigns, a multi-touch attribution model, GenAI-powered creative tools, demand-side platform (DSP) enhancements, and the expansion of Prime Video ads to new regions...
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Twilio Segment's latest integrations and features significantly enhance marketers' capabilities in the evolving digital landscape. The expanded DSP support — including Google Display and Video 360 and Amazon Ads DSP — allows for more target...
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Zeta's acquisition of LiveIntent strengthens Zeta's ownership and activation of first-party data by integrating LiveIntent's publisher network and identity graph into the Zeta Marketing Platform. In an environment where first-party data is ...
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This IDC study provides IDC’s top 10 predictions for the chief marketing officer for 2025 and beyond.“Marketing’s future is represented by AI-fueled transformation. We only see the tip of the iceberg today, and lying underneath is a world w...
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This IDC study provides the 2025 top 10 predictions for B2B sales leadership."The future of sales technology brings with it opportunities to blend human intuition with technological innovation," says Michelle Morgan, research manager, Sales...
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This IDC study presents the top 10 predictions for the worldwide generative AI (GenAI) market for 2025."The GenAI market, like the dot-com era, is experiencing significant market volatility, with rapid rises and falls in stock prices and va...
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IDC Innovators: Mobile Marketing
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IDC MarketScape: Worldwide Social Marketing Software for Growth Companies 2024-2025 Vendor Assessment
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Identity (ID) Resolution: Bridging disparate data points and prospect profiles in a post cookie environment
More results for Planned Research