Analyst Location

United States



Coverage



Regions

MaryAnn Holder-Browne

Research Manager, CMO Advisory Practice




  • Barometer Survey Spotlight, Number 1

    $2,500.00  Purchase Barometer Survey Spotlight, Number 1

    By:  MaryAnn Holder-Browne

    This IDC Survey Spotlight explores the types of AI initiatives that are key priorities for CMOs. It highlights the results from IDC's 2023 Worldwide Generative AI Survey, which surveyed 607 business decision-makers responsible for driving A...

    Nov 2024 | Doc #US49385223 | IDC Survey Spotlight

  • IDC FutureScape: Worldwide Chief Marketing Officer 2025 Predictions

    $7,500.00  Purchase IDC FutureScape: Worldwide Chief Marketing Officer 2025 Predictions

    By: 

    • Laurie Buczek
    • Gerry Murray
    • Wayne Kurtzman
    • Sudhir Rajagopal
    • Roger Beharry Lall
    • Alan Webber
    • Tapan Patel
    • MaryAnn Holder-Browne
    • Abhishek Kumar
    This IDC study provides IDC’s top 10 predictions for the chief marketing officer for 2025 and beyond.“Marketing’s future is represented by AI-fueled transformation. We only see the tip of the iceberg today, and lying underneath is a world w...

    Nov 2024 | Doc #US48537222 | IDC FutureScape

  • How Can Marketers Leverage the Next Era of X-O Applications

    $7,500.00  Purchase How Can Marketers Leverage the Next Era of X-O Applications

    By: 

    • Lavanya Jindal
    • MaryAnn Holder-Browne
    This IDC Perspective delves into what is an experience-orchestrated business (X-OB), what is the value proposition for marketers, and how they can leverage X-O applications as a competitive differentiator."Marketers should seize the opportu...

    Jun 2024 | Doc #AP50959424 | IDC Perspective

More results   for Analyst Research

  • 2025 State of the Technology CMO

    By:

    • MaryAnn Holder-Browne
    • Laurie Buczek

    Products:

    CMO Advisory Service

    Topics:

    Marketing and sales operations, Marketing operations, Marketing automation, Market intelligence

    Planned for CY2024 Q4 IDC Survey Tech Supplier

  • 2025 Tech Marketing Investment Planner

    By:

    • MaryAnn Holder-Browne
    • Laurie Buczek

    Products:

    CMO Advisory Service

    Topics:

    Marketing and sales operations, Marketing operations, Marketing automation, Market intelligence

    Planned for CY2024 Q4 Special Study Tech Supplier

  • IDC´s Worldwide: Marketing Taxonomy 2025

    By:

    MaryAnn Holder-Browne

    Products:

    CMO Advisory Service

    Topics:

    Marketing and sales operations, Marketing operations, Marketing automation, Market intelligence

    Planned for CY2025 Q1 Taxonomy Tech Supplier


More results   for Planned Research