Gerry Murray
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The Salesforce Connections 2024 event showcased the company's efforts to revolutionize customer journeys through its innovative artificial intelligence (AI)–driven platform, Einstein 1. Developments including Copilot for Marketers and Merch...
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Data and data infrastructure are so important for brands today that one could argue that data infrastructure is the brand, even more in the era of generative AI (GenAI). The deepening partnership between Acxiom and ActionIQ represents a sig...
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At the National Retailers Association (NRF) show that was held in NYC January 12-14, 2024, Microsoft announced upcoming capabilities of generative AI (GenAI) for marketers, and demonstrated AI-first campaign creation and execution based on ...
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This IDC study presents the market shares of the top vendors in the worldwide customer data platform (CDP) applications software market."In the new era of generative experiences, CMOs and CEOs should think of and invest in data infrastructu...
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This IDC study presents a five-year forecast for the worldwide marketing campaign management software market."Expect a paradigm shift with AI at the helm," remarked IDC industry analyst Roger Beharry Lall, research director, Advertising Tec...
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This IDC study discusses worldwide marketing campaign management market shares for 2023."Conversational AI is the future interface between brands and buyers," said Gerry Murray, research director, Marketing Automation Technology research se...
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CRM Applications Market Shares 2023
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Market Analysis Perspective: Worldwide Enterprise Marketing Campaign Management Software, 2024
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Worldwide CRM Applications Market Forecast 2024-2028
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