Laurie Buczek
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This IDC Survey addresses tech buyer digital behaviors while balancing their preferences for personalized communication. The survey examines how digital and AI are impacting the buying journey. The survey seeks to further define the role of...
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This IDC Web Conference examines the next phase of digital business transition toward AI everywhere that will focus on delivering quantifiable business impact from ongoing AI investments. This will play out in the creation of compelling exp...
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This IDC Special Study offers chief marketing officers (CMOs), their leadership teams, and their C-suite colleagues insights gained from the results of IDC's 2023 Tech Marketing Spend Benchmark Survey. The extensive study is in its 21st yea...