CMO Advisory Service Team
New Research
本IDC Sales Playbookは、アジア太平洋地域（中国を除く）のITソフトウェアおよびサービス市場への参入を目指す日本のITベンダー向けの調査、洞察、アドバイスを提供するものである。日本のベンダーがこの地域でどのように認識されているか、どのペルソナをターゲットにすべきか、どのようなマーケティングとセールスアプローチが最適か、また、この地域の企業が今日直面している主要な機会と課題を分析することで、日本のITベンダーのアジア太平洋地域における事業拡大に対するアドバイスと...
This IDC Sales Playbook provides research, insights and advice for Japanese technology suppliers seeking to expand beyond their borders to take advantage of the robust growth in the IT software and services market in Asia/Pacific. This play...
This IDC Market Note reviews Adobe’s latest advances and strategic direction in generative AI (GenAI), highlighted at Adobe MAX 2024. Key event announcements related to enhanced AI capabilities, AI commercial safety, and product updates sup...
This IDC Perspective highlights the critical need for organizations to transform their workforce operations to achieve better value and outcomes, both internally and for customers in this digital-first world of AI everywhere. It features an...
This IDC study provides IDC’s top 10 predictions for the chief marketing officer for 2025 and beyond.“Marketing’s future is represented by AI-fueled transformation. We only see the tip of the iceberg today, and lying underneath is a world w...
This IDC study presents 10 of the most urgent business and technology agenda areas for customer experience executives for 2025 and beyond."In the evolving landscape of customer experience, the true potential of generative AI will hinge on h...
The IDC Playbook for Tech Marketing Leaders provides a concise current view of the Asia/Pacific (including Japan) (APJ) marketing technology (martech) market, the impact of current trends, the criteria for vendor selection, and guidance for...
This IDC Survey addresses tech buyer digital behaviors while balancing their preferences for personalized communication. The survey examines how digital and AI are impacting the buying journey. The survey seeks to further define the role of...
"We are only seeing the tip of the iceberg in terms of the application of generative AI (GenAI) to customer experience initiatives," says Abhishek Kumar, associate research director at IDC. "Companies in China are demonstrating their commit...
This Industry Analysis Perspective is designed to provide technology sellers' sales, marketers, and product and channel managers with foundational insights into the worldwide banking industry in 2024. By understanding how the business side ...
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