CMO Advisory Service Team
New Research
This IDC Market Presentation summarizes IDC's Worldwide Financial Services Market Trends 2024 Report, which aims to provide technology vendors with an overview of the key business trends shaping the worldwide financial services industry in ...
本IDC市场看法为零售银行业GenAI应用场景提供指导，须结合IDC关于GenAI技术的其他研究一并阅读。本研究介绍了几个可能为企业带来大幅增长和效率提升的AI和GenAI场景，特别是与零售客户旅程不同环节相关的场景。“GenAI将掀起零售银行业的下一轮颠覆。它不仅会将非结构化数据变成决策参考，还会利用合成数据引入多种新算法。它在图像、文本和语音等伪影生成方面具有颠覆性的能力，可让客户获得即时满足的体验。”IDC亚太区金融洞察研究总监Ashish Kakar表示。
This IDC study is a reference guide for budget management and cost control. It can serve as the foundation for marketing and finance executives to better demonstrate fiscal management capabilities to C-level executives and improve decision-...
This IDC Tech Buyer Presentation provides a generative AI (GenAI) use case taxonomy for the marketing function. Many organizations are testing and exploring the impact of GenAI on the art and science of practicing marketing. IDC has develop...
This IDC Survey addresses the current state and future trajectory of partner and channel marketing. As the business landscape transforms and partners experience uncertainty with marketplaces, marketing leaders want to understand how partner...
This IDC Perspective discusses the potential of generative AI (GenAI) in increasing marketing productivity by over 40% in the next five years. It explores the various tasks that could be delegated to GenAI, and the potential productivity ga...
本IDC研究报告介绍了IDC对2024年CIO议程的十大预测。IDC CIO/CXO信息科技智库服务咨询与研究集团副总裁Daniel Saroff表示，"这十大预测构成了一份战略性框架，帮助CIO在未来五年内领导其组织度过一个加速变革和颠覆的时期。同时也阐述了IDC对IT部门将要经历的10个重大转变的展望，助力IT高管制定战略规划。"
This Market Presentation aims to provide technology vendors with an overview of the key business trends shaping Asia’s financial services industry in 2024. The report offers a foundation of industry knowledge to: Develop compelling narrativ...
This IDC Web Conference provides guidance for strategic marketing investments for 2024. Tech marketing leaders are dynamically shifting marketing strategies due to the permanent changes in B2B buyer behaviors and generative AI bursting onto...
This IDC Perspective offers CMOs, their management teams, and their C-suite colleagues a window into the results of IDC’s 2023 Tech Marketing Benchmark Survey. A 55-page extended document with details on this survey (now in its 21st year) t...
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