CMO Advisory Service Team
New Research
This IDC Web Conference examines the next phase of digital business transition toward AI everywhere that will focus on delivering quantifiable business impact from ongoing AI investments. This will play out in the creation of compelling exp...
This Industry Analysis Perspective is designed to provide technology sellers' sales, marketers, and product and channel managers with foundational insights into the insurance industry in Asia/Pacific in 2024. By understanding how the busine...
This IDC Special Study offers chief marketing officers (CMOs), their leadership teams, and their C-suite colleagues insights gained from the results of IDC's 2023 Tech Marketing Spend Benchmark Survey. The extensive study is in its 21st yea...
This IDC Market Presentation containing the Industry Digital Transformation (DX) Market Forecast provides technology suppliers with an overview of Asia/Pacific regional banking spending for DX and insights into the market context influencin...
This Industry Analysis Perspective is designed to provide technology sellers' sales, marketers, and product and channel managers with foundational insight into the banking industry in Asia/Pacific in 2024. By understanding how the business ...
This IDC Market Presentation summarizes IDC's Worldwide Financial Services Market Trends 2024 Report, which aims to provide technology vendors with an overview of the key business trends shaping the worldwide financial services industry in ...
本IDC市场看法为零售银行业GenAI应用场景提供指导，须结合IDC关于GenAI技术的其他研究一并阅读。本研究介绍了几个可能为企业带来大幅增长和效率提升的AI和GenAI场景，特别是与零售客户旅程不同环节相关的场景。“GenAI将掀起零售银行业的下一轮颠覆。它不仅会将非结构化数据变成决策参考，还会利用合成数据引入多种新算法。它在图像、文本和语音等伪影生成方面具有颠覆性的能力，可让客户获得即时满足的体验。”IDC亚太区金融洞察研究总监Ashish Kakar表示。
This IDC study is a reference guide for budget management and cost control. It can serve as the foundation for marketing and finance executives to better demonstrate fiscal management capabilities to C-level executives and improve decision-...
This IDC Tech Buyer Presentation provides a generative AI (GenAI) use case taxonomy for the marketing function. Many organizations are testing and exploring the impact of GenAI on the art and science of practicing marketing. IDC has develop...
This IDC Survey addresses the current state and future trajectory of partner and channel marketing. As the business landscape transforms and partners experience uncertainty with marketplaces, marketing leaders want to understand how partner...
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