CMO Advisory Service Team
New Research
The IDC Playbook for Tech Marketing Leaders provides a concise current view of the Asia/Pacific (including Japan) (APJ) marketing technology (martech) market, the impact of current trends, the criteria for vendor selection, and guidance for...
This IDC Survey addresses tech buyer digital behaviors while balancing their preferences for personalized communication. The survey examines how digital and AI are impacting the buying journey. The survey seeks to further define the role of...
"We are only seeing the tip of the iceberg in terms of the application of generative AI (GenAI) to customer experience initiatives," says Abhishek Kumar, associate research director at IDC. "Companies in China are demonstrating their commit...
This Industry Analysis Perspective is designed to provide technology sellers' sales, marketers, and product and channel managers with foundational insights into the worldwide banking industry in 2024. By understanding how the business side ...
This Industry Market Forecast provides technology suppliers with an overview of the worldwide banking spending for digital transformation (DX) and insights into the market context influencing that spend for 2024.This allows readers to under...
This IDC Web Conference examines the next phase of digital business transition toward AI everywhere that will focus on delivering quantifiable business impact from ongoing AI investments. This will play out in the creation of compelling exp...
This Industry Analysis Perspective is designed to provide technology sellers' sales, marketers, and product and channel managers with foundational insights into the insurance industry in Asia/Pacific in 2024. By understanding how the busine...
This IDC Special Study offers chief marketing officers (CMOs), their leadership teams, and their C-suite colleagues insights gained from the results of IDC's 2023 Tech Marketing Spend Benchmark Survey. The extensive study is in its 21st yea...
This Industry Analysis Perspective is designed to provide technology sellers' sales, marketers, and product and channel managers with foundational insight into the banking industry in Asia/Pacific in 2024. By understanding how the business ...
This IDC Market Presentation containing the Industry Digital Transformation (DX) Market Forecast provides technology suppliers with an overview of Asia/Pacific regional banking spending for DX and insights into the market context influencin...
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