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Data Monetization Capabilities, Governance, and Planning

Understand the risks and steps required to successfully create and deliver new data-driven products, services, and experiences to external customers.

Free for IDC’s IT Executive Programs clients.
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Free for IDC’s IT Executive Programs clients.
Not a current customer?

45%  of organizations worldwide are prioritizing Data Capitalization and Monetization in their DX Strategy

Leverage your data

As businesses digitally transform their products, services, customer experiences, and operations, one very welcome by-product is new varieties and sources of data. This ever-growing stockpile of data can be used to create a wide range of monetizable data services. A growing number of digital-savvy organizations have embarked on the journey to data monetization by generating new revenue from creating and selling data-driven products, services, and experiences to external customers.

Product Development

What:

This module will help CIOs and other high-level IT leaders assess the opportunity for data monetization, and outline a road map to ensure the needed capabilities, talent and governance are in place. To be successful, the many stakeholders in a data monetization effort need come together and craft a thorough plan to create an effective offering, develop delivery capabilities, and mitigate the risks of data monetization.

Why:

There are many reasons why businesses should assess the potential for data monetization, but key reasons that value is migrating to data include:

  • Data-driven customer experiences are the new currency of business.
  • Customers expect smarter products that learn, improve, and solve a broader array of problems.
  • Digital transformation fuels demand for data across industries and ecosystems.

How:

To develop a data monetization capability and offering initiative, one needs to take the following steps:

  • Develop Data Monetization Capabilities
  • Consider the Differences in Data Talent
  • Develop Data Governance

45%  of organizations worldwide are prioritizing Data Capitalization and Monetization in their DX Strategy

Explore Other Related Modules

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  2. Effective Communication Strategies for Transformation

  3. Developing Data-as-a-Service Offerings

Successful DX efforts have measurable, achievable and supported goals, strategy and KPIs

IDG Environmental Policy

International Data Group is committed to protecting the environment, the health and safety of our employees, and the community in which we conduct our business. It is our policy to seek continual improvement throughout our business operations to lessen our impact on the local and global environment. We are committed to environmental excellence, pollution prevention and to purchasing products that reduce the use of natural resources.

We fulfill this mission by a commitment to:

  • Encouraging all partners to share in our mission
  • Understanding environmental issues and sharing information with our partners
  • Recognizing that fiscal responsibility is essential to our environmental future
  • Instilling environmental responsibility as a corporate value
  • Developing innovative and flexible solutions to bring about change
  • Using our platforms and position in the IT industry to promote sustainability
  • Minimize air travel to help reduce our impact on the environment
  • Minimize use of materials and energy consumption in our offices
  • Create a working environment that efficiently uses our office space
  • Develop and maintain a hybrid working model that benefits both our employees and business partners
  • Encourage employees to measure, minimize and collaborate on reducing energy consumption at home and in the office
  • Engaging employees and promoting active participation in environmental and sustainability initiatives