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Build New Sales Skills and Shorten Your Sales Cycle

Engage prospects and create a compelling buyer experience with relevant sales conversations focused on business outcomes.

Empower Your Sales Force

To capture today’s buyers, sales and marketing buyer engagement strategies must be aligned. IDC’s Sales Enablement practice empowers organizations to sell more effectively and helps connect and align your marketing and sales efforts.

We help you:

  • Facilitate persuasive sales conversations with buyers and C-level executives
  • Align digital marketing conversations with interpersonal sales conversations
  • Educate sellers on the market, buyer personas and business challenges
Get Started

Build a Value-Based Sales Enablement Strategy

Every sales conversation needs to be relevant to your buyers’ needs.

Related Resources

For more examples of actionable insights from IDC analysts visit our Content Showcase.

Shorten Sales Cycles by Focusing on Customer Value

read case study Shorten Sales Cycles by Focusing on Customer Value

Overcoming Technical Complexity

Download ebook Overcoming Technical Complexity

How To Communicate Customer Value

download checklist How To Communicate Customer Value

AI and the Future of Tech Sales

Download white paper AI and the Future of Tech Sales

Evaluating Sales Tools: The Pros and Cons for Sales Enablement Leaders

Enable the full potential of your sales team with our in-depth exploration of key sales enablement tools in our latest blog post. Dive into the world of master classes, digital coaching, sales playbooks, and buyer conversation guides, gaining valuable insights to make informed decisions for optimal sales performance.

read blog  Evaluating Sales Tools: The Pros and Cons for Sales Enablement Leaders

Empower your sales conversations to engage today's buyers

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IDG Environmental Policy

International Data Group is committed to protecting the environment, the health and safety of our employees, and the community in which we conduct our business. It is our policy to seek continual improvement throughout our business operations to lessen our impact on the local and global environment. We are committed to environmental excellence, pollution prevention and to purchasing products that reduce the use of natural resources.

We fulfill this mission by a commitment to:

  • Encouraging all partners to share in our mission
  • Understanding environmental issues and sharing information with our partners
  • Recognizing that fiscal responsibility is essential to our environmental future
  • Instilling environmental responsibility as a corporate value
  • Developing innovative and flexible solutions to bring about change
  • Using our platforms and position in the IT industry to promote sustainability
  • Minimize air travel to help reduce our impact on the environment
  • Minimize use of materials and energy consumption in our offices
  • Create a working environment that efficiently uses our office space
  • Develop and maintain a hybrid working model that benefits both our employees and business partners
  • Encourage employees to measure, minimize and collaborate on reducing energy consumption at home and in the office
  • Engaging employees and promoting active participation in environmental and sustainability initiatives