Critical Information That Supports Your Technology Roadmap

Our research and advisory services are backed by analyst experts from around the world who are committed to providing you with the right information for every stage of your technology roadmap.

With Research and Advisory Services, you will:

Align IT Strategy to Meet Goals

  • Plan and implement digital transformation strategies with industry expertise from our global analysts.
  • Validate conclusions and identify risks early on based on accurate, relevant data.
  • Plan to meet company goals with guidance from our rigorous research methodology.

Innovate with the Latest Tech Trends

  • Improve operation strategies with one-to-one guidance from IDC analysts.
  • Evaluate current digital positioning and develop a clearly defined digital strategy based on accurate, relevant data.
  • Meet company goals with guidance from our rigorous research methodology.

Drive Digital Growth

  • Access research based on carefully curated data tailored to guide you in your digital roadmaps.
  • Implement a digital transformation strategy based on the latest research designed to provide you with the information you need.
  • Promote innovation and new ideas by unlocking the latest technology trends uncovered by our global analysts.

Make Better Decisions

  • Confidently make technology purchases by consulting one-on-one with our analysts to validate conclusions and better understand risks.
  • Access the latest research and metrics from our global team of analysts, based on rigorous research methodology.

IDC IT Executive Programs

Research and Advisory includes the IT Executive Programs that allow you to talk one-on-one with global analysts who are devoted to providing the right information for every stage of your needs.

Develop Your Roadmap

With our research document methodology, IDC DecisionScapes, you can make data-driven decisions that reduce risk and time to implement while staying ahead of the curve.

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IDC has a long and trusted history in the research field. For over 50 years, we've provided unbiased, vendor-agnostic advice. We're devoted to providing information that truly helps your planning and organization and validate your decisions.

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Desktop or mobile, country-based or global, planning or implementation, industry specificity or broad technologies – IDC covers a wide spectrum. With the quickest response times in the industry, you get relevant answers easily and without hassle or nickel and diming.

IDC’s extensive portfolio of subscription services enables clients to keep abreast of the latest market trends and empowers them to make the most well-informed decisions for their organization.

IDC IT Executive Programs Latest Research

IDC’s extensive portfolio of subscription services enables clients to keep abreast of the latest market trends and empowers them to make the most well-informed decisions for their organization.

  • 2024 EMEA Cross-Industry Acceleration Survey: Partnership Modes and Next-Generation Ecosystems Engagement

    Anielle Guedes

    This IDC Survey analyzes European organizations' increasing adoption of co-innovation strategies. This includes establishing innovation hubs, centers of excellence, and joint R&D initiatives in sectors such as manufacturing, agriculture, healthcare, and architecture, engineering, and...

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  • AI Transformation Is Driving Digital Business

    Craig Powers

    This IDC Perspective underscores the critical role of artificial intelligence (AI) in optimizing operational processes and pioneering new revenue models. Artificial intelligence is pivotal in driving digital business transformation with leaders integrating AI to optimize operations and innovate...

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  • AI and Generative AI in VOC Programs

    Lou Reinemann

    This IDC Perspective explores the integration of AI and generative AI in voice of the customer (VOC) and customer experience (CX) programs, highlighting their evolution from traditional feedback mechanisms to advanced, real-time analytics across all customer engagement data. It discusses the...

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  • AI-Enabled Autonomous Operations Building Blocks for Digital Infrastructure Innovation

    Mary Johnston TurnerJevin JensenStephen Elliot,  and others

    This IDC Perspective highlights the transformative impact of AI, observability, and automation on digital infrastructure operations. It discusses how the shift toward intelligent, software-defined operations will drive modernization of ITOps roles and skills to support more dynamic and agile...

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  • Broadcom Mainframe Software Update 2024 Highlights Modernization, Interoperability, and Ecosystems

    Mary Johnston TurnerFrank DicksonChris Drake,  and others

    This IDC Perspective highlights business updates and insights shared by Broadcom's Mainframe Software leadership team during a recent analyst summit hosted in Boston in June 2024."Over the past six years, Broadcom has made significant investments to extend its mainframe software business," notes...

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IDC Industry Insights

Industry Insights assists business and IT leaders in making technology decisions with insightful, fact-based research and consulting services. Get industry research grounded in decades of experience from our global senior analyst team across six industries: retail, government, financial services, manufacturing, health and energy.

Learn more

IDC Industry Insights Latest Research

IDC’s extensive portfolio of subscription services enables clients to keep abreast of the latest market trends and empowers them to make the most well-informed decisions for their organization.

  • Charting New Value for Digital Lending with AI

    Xiao Liu

    This IDC Market Perspective analyzes the impact of AI on digital lending in Asia/Pacific, revealing a transition toward data-centric approaches across the processes and functions in the entire digital lending value chain. A significant emphasis is placed on using alternative data for credit...

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  • GenAI in Healthcare and Life Sciences: Current Trends and Future Potential in Asia/Pacific

    Manoj VallikkatLouise FrancisRakesh Patni,  and others

    This IDC report explores the current adoption landscape and future potential of GenAI in Asia/Pacific healthcare and life sciences. The report, after setting the context of GenAI in the sector, further explores the current adoption model, investment priorities, and challenges faced by CIOs while...

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  • Human-First AI for the Future eSociety

    Massimiliano ClapsEwa ZborowskaNeil Ward-Dutton and others

    This IDC presentation explores the opportunities and risks of AI for businesses, governments, individuals, and society as a whole. It discusses approaches to dealing with the uncertainties of AI using responsibility, collaboration, and evidence-based decision making.

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  • Implications for Energy and Water Suppliers Around the World: IT Investment Directions — Insights From IDC Energy Insights' Global Utilities and Oil and Gas Survey, 2024

    Gaia Gallotti

    This IDC Survey deck examines the 2024 IDC Energy Insights' Global Utilities and Oil and Gas Survey, specifically for energy and water retailers globally regarding their IT investment directions.The 2024 IDC Energy Insights' Global Utilities and Oil and Gas Survey is a landmark study covering...

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  • In Which Areas Are European Manufacturers Operationalizing Sustainability?

    Gunjan Bassi

    This IDC Tech Buyer Survey Spotlight draws data from the IDC's 2024 Supply Chain Survey. Operationalizing sustainability involves embedding sustainable practices into an organization's core functions, ensuring that sustainability goals are translated into actionable strategies and processes. The...

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