Your Single Source of Trusted Sales Planning Data

Sales Operations Leaders – proactively drive quarterly and annual sales planning with intelligence that truly informs your projections

Territory/Sales Managers – drive more conversions in specific sales motions with better understanding of your real TAM/SAM, and prioritize accounts with IDC data-centric recommendations

Marketing Teams – build ABM account targets not from wish-list compilations, use real, recent data to understand the most likely spenders in each market

Your entire business wins when ICP, TAM/SAM and target account planning become not just faster but also more reliable and repeatable

Sales strategy planning traditionally involves a certain amount of subjective opinion, historical internal CRM data and independent data gathered to inform and support. The result is inconsistency. IDC Velocity uses the same data that IDC analysts use to understand market trends – data that is vetted to be consistent and fresh. The result is consistency and reliability.

IDC Velocity provides users proprietary recommendations on ICP, TAM/SAM projections, level of competition in specific markets, as well as relevance scores for target accounts. Each recommendation is backed with an explanation, so you can trust and verify the method in which the information was constructed.

Each market assessment starts with your inputs on the geography, technology market(s) and industries you’re targeting. When building your assessments, you can choose from 48 geographic regions, 115 technologies and 16 vertical industries. This level of granularity is particularly important when you’re assessing the viability of your ICP – as well as previously uncovered opportunities in adjacent markets.