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Identify New Markets and Stay Ahead of the Competition

Identify New Opportunities

You are looking to expand your company reach. Identify new potential markets and product needs. IDC’s proprietary data and insights give you the information you need to recognize new opportunities for business growth.

Stay Ahead of Industry Trends

Be the first to know shifts in the industry to satisfy your customers' needs and stay ahead of the competition. IDC's predictive analysis gives you insight into the future of technology, trends in customer behavior, and technological advancements to give you the competitive edge you need.

Build a Channel Strategy

One way to expand your business is by developing relationships with key partners. IDC can help you identify the right partners and channels, and work with you to develop a strategy for expansion.

“We’re a mature company and in some ways, we really understand our market. Now we need to understand where we‘re going to take our platform. What should we be building, who should be selling to, who should we be partnering with? This is where we use help from IDC.“

IDC Emerging Vendor Solutions for Expanding Tech Vendors

Designed for established tech companies looking to expand into new markets and channels, IDC’s Emerging Vendor Solutions offer the flexibility to build a partnership with IDC that meets the strategic goals of your company.

IDC’s Emerging Vendor Solutions offer:

  • Unparalleled access to IDC’s gold-standard data and research to shape your market positioning and identify expansion opportunities
  • Consultations with any of IDC’s 1300+ market experts to gain insights into local, national, and international market intelligence
  • Expertise in channel/partner strategies and market forecasts to develop strategic plans to expand into new markets
  • Dedicated Customer Support to help you navigate your IDC Experience
A circle-shaped diagram representing IDC’s Business Expansion solutions basic principles.

Strategy & Expansions

A circular diagram with three concentric rings emanating from one circle in the center. Text in the center circle says: “Strategy & Expansions”. The first ring closest to the center circle says: “Market & Competitive Intelligence”. The second ring says: “Validation & Messaging”. The third (outer) ring says: “Influencing & Navigating Opportunities”. The bottom one-third of the diagram has three wedge shapes that overlap the three rings; they each start at the first ring and expand beyond the third ring. All three wedges have text inside them in this order: Left: “Awareness pack: Add a sponsored awareness asset to drive leads”; Middle: “Content Pack: Add a third content section for expanding to new markets”; Right “Data Pack: Add 10 hours of Data Credits”.

Related Resources

For more examples of actionable insights from IDC analysts visit our Resource Center.

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Learn more about IDC’s Emerging Vendor Solutions.

Start My Partnership with IDC’s Emerging Vendor Program

IDG Environmental Policy

International Data Group is committed to protecting the environment, the health and safety of our employees, and the community in which we conduct our business. It is our policy to seek continual improvement throughout our business operations to lessen our impact on the local and global environment. We are committed to environmental excellence, pollution prevention and to purchasing products that reduce the use of natural resources.

We fulfill this mission by a commitment to:

  • Encouraging all partners to share in our mission
  • Understanding environmental issues and sharing information with our partners
  • Recognizing that fiscal responsibility is essential to our environmental future
  • Instilling environmental responsibility as a corporate value
  • Developing innovative and flexible solutions to bring about change
  • Using our platforms and position in the IT industry to promote sustainability
  • Minimize air travel to help reduce our impact on the environment
  • Minimize use of materials and energy consumption in our offices
  • Create a working environment that efficiently uses our office space
  • Develop and maintain a hybrid working model that benefits both our employees and business partners
  • Encourage employees to measure, minimize and collaborate on reducing energy consumption at home and in the office
  • Engaging employees and promoting active participation in environmental and sustainability initiatives