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Demonstrate Customer Value and ROI

Position your product to the right buyers and demonstrate a compelling ROI.

Generate Leads and Shorten Your Sales Cycle

A focus on business value and having outcome-oriented conversations with your customers can generate leads and shorten your sales cycle.

We help you:

  • Eliminate price as a buyer concern
  • Quantify and communicate your solution's value
  • Train your sales teams on demonstrating ROI
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Solutions To Help You Communicate Customer Value

Evidence-driven resources strategically crafted to overcome buyer resistance, ignite lead generation, and catalyze sales and partnerships.

  • Business Value White Papers

  • Business Value Snapshot Tools

  • Buyer Conversation Guides

Related Resources

For more examples of actionable insights from IDC analysts visit our Resource Center.

VMWare Tells a Customer Value Story with IDC Data

read case study VMWare Tells a Customer Value Story with IDC Data

Sustainable IT - Communicating Impact and Quantifying Value

Download ebook Sustainable IT - Communicating Impact and Quantifying Value

AI and the Future of Tech Sales

Download white paper AI and the Future of Tech Sales

Impactful Customer Value Messaging

Download checklist Impactful Customer Value Messaging

Digital Marketing vs. Sales Conversations. We’re all Talking, but What is the Buyer Hearing?

Marketing and sales conversations with buyers today are happening in parallel, and what results is critical—the buying community doesn’t receive the message they need or expect from the organization (or brand). You may witness this through lack of engagement. You have an abundance of marketing content that is in market, several sales pitches and yet no one is engaging at a volume that matches the effort.

Read Blog  Digital Marketing vs. Sales Conversations. We’re all Talking, but What is the Buyer Hearing?

Demonstrate the customer value and ROI of your solutions

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IDG Environmental Policy

International Data Group is committed to protecting the environment, the health and safety of our employees, and the community in which we conduct our business. It is our policy to seek continual improvement throughout our business operations to lessen our impact on the local and global environment. We are committed to environmental excellence, pollution prevention and to purchasing products that reduce the use of natural resources.

We fulfill this mission by a commitment to:

  • Encouraging all partners to share in our mission
  • Understanding environmental issues and sharing information with our partners
  • Recognizing that fiscal responsibility is essential to our environmental future
  • Instilling environmental responsibility as a corporate value
  • Developing innovative and flexible solutions to bring about change
  • Using our platforms and position in the IT industry to promote sustainability
  • Minimize air travel to help reduce our impact on the environment
  • Minimize use of materials and energy consumption in our offices
  • Create a working environment that efficiently uses our office space
  • Develop and maintain a hybrid working model that benefits both our employees and business partners
  • Encourage employees to measure, minimize and collaborate on reducing energy consumption at home and in the office
  • Engaging employees and promoting active participation in environmental and sustainability initiatives