Business Value Team
New Research
The IDC Playbook for Tech Marketing Leaders provides a concise current view of the Asia/Pacific (including Japan) (APJ) marketing technology (martech) market, the impact of current trends, the criteria for vendor selection, and guidance for...
"We are only seeing the tip of the iceberg in terms of the application of generative AI (GenAI) to customer experience initiatives," says Abhishek Kumar, associate research director at IDC. "Companies in China are demonstrating their commit...
This IDC Perspective delineates the state of automation of enterprise software estates, workloads, and processes in Asia/Pacific organizations in a digital plus world with the rising trend of cloud-based and SaaS enterprise software adoptio...
This Industry Analysis Perspective is designed to provide technology sellers' sales, marketers, and product and channel managers with foundational insights into the worldwide banking industry in 2024. By understanding how the business side ...
This Industry Market Forecast provides technology suppliers with an overview of the worldwide banking spending for digital transformation (DX) and insights into the market context influencing that spend for 2024.This allows readers to under...
This Industry Analysis Perspective is designed to provide technology sellers' sales, marketers, and product and channel managers with foundational insights into the insurance industry in Asia/Pacific in 2024. By understanding how the busine...
This Industry Analysis Perspective is designed to provide technology sellers' sales, marketers, and product and channel managers with foundational insight into the banking industry in Asia/Pacific in 2024. By understanding how the business ...
This IDC Market Presentation containing the Industry Digital Transformation (DX) Market Forecast provides technology suppliers with an overview of Asia/Pacific regional banking spending for DX and insights into the market context influencin...
This IDC Market Presentation summarizes IDC's Worldwide Financial Services Market Trends 2024 Report, which aims to provide technology vendors with an overview of the key business trends shaping the worldwide financial services industry in ...
This IDC Perspective offers an in-depth analysis of emerging ISVs' considerations as they advance toward the next phase of the era of AI everywhere and are focused on delivering quantifiable business impact from ongoing and new AI investmen...
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