target audience: TECH SUPPLIER Publication date: Aug 2024 - Document type: Market Presentation - Doc Document number: # US51021624
IDC CX Path: Executive Summary, 2024 — Examining the CX Buyer's Journey
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Abstract
This IDC Market Presentation provides an executive summary of the worldwide findings from IDC's 2024 CX Path program.
IDC's 2024 CX Path program polled 2,500 respondents across 5 continents and 12 countries to collect information on CX application adoption, the CX buyer's journey, and CX vendor preferences and ratings.
Coverage includes application adoption, deployment models, budget plans and replacement cycle timing, purchasing preferences and attitudes toward CX buying channels, pricing options, CX management platforms, ratings, spend, and advocacy scores for 13 functional application markets, including advertising, marketing, sales, digital commerce, configure price quote (CPQ), product information/experience management (PIM/PXM), contact center and customer service, voice of customer (VoC), customer experience orchestration, customer engagement and communications, customer data platforms, customer/product analytics, and aftermarket service operations.