Analyst Location

United States



Coverage



Regions

North America

Mark Thomason

Senior Research Director, Digital Business Models & Monetization




  • IDC SaaS Path: Vendor Ratings Report, 2024 — Customer Satisfaction Direct from the Mind of the Buyer

    $40,000.00  Purchase IDC SaaS Path: Vendor Ratings Report, 2024 — Customer Satisfaction Direct from the Mind of the Buyer

    By: 

    • Nadia Ballard
    • Frank Della Rosa
    • Eric Newmark
    • Mickey North Rizza
    • Simon Ellis
    • Sam Halwani
    • Zachary Chertok
    • Heather Herbst
    • Patrick Reymann
    • Kevin Permenter
    • Mark Thomason
    • Jordan Steele
    • Alicia Mokwa
    • John Snow
    • Brian O'Rourke
    This IDC Market Presentation provides application and professional services vendor ratings by 23 application areas from IDC's 2024 SaaS Path Survey.The survey polled 2,875 organizations across 5 continents and 11 countries to collect inform...

    Jun 2024 | Doc #US51135124 | Market Presentation

  • Software Monetization Trends, 2024

    $7,500.00  Purchase Software Monetization Trends, 2024

    By:  Mark Thomason

    This IDC Tech Buyer Presentation focuses on the drivers and trends in software monetization, incorporating survey data and analyst insights.Overall, the success, performance, and flexibility of the technology-driven as-a-service model conti...

    Jun 2024 | Doc #US50124023 | Tech Buyer Presentation

  • The Issues Companies Face When Considering a Consumption Pricing Model

    $2,500.00  Purchase The Issues Companies Face When Considering a Consumption Pricing Model

    By:  Mark Thomason

    This IDC Survey Spotlight leverages results from IDC's SaaSPath Survey over six years (2019–2024) to show trends in responses. SaaSPath is IDC's premiere SaaS application global benchmarking web survey, which was fielded in March 2024 and r...

    Jun 2024 | Doc #US52314424 | IDC Survey Spotlight

More results   for Analyst Research

  • IDC MarketScape: Worldwide Configure Price Quote (CPQ) Applications for Commerce 2024 Vendor Assessment

    By:

    • Heather Hershey
    • Mark Thomason

    Products:

    Digital Commerce, Digital Business Models and Monetization

    Topics:

    Software, Consumer, Software licensing, Marketing and sales operations, Pricing and valuation, Cloud computing, Digital transformation

    Planned for CY2024 Q3 IDC MarketScape Tech Buyer

  • Market Analysis Perspective: Digital Business Models and Monetization

    By:

    Mark Thomason

    Products:

    Digital Business Models and Monetization

    Topics:

    Software licensing, Pricing and valuation, Cloud computing

    Planned for CY2024 Q3 Market Analysis Perspective Tech Supplier

  • Revenue Management Control Tower Applications

    By:

    Mark Thomason

    Products:

    Digital Business Models and Monetization

    Topics:

    Software licensing, Pricing and valuation, Cloud computing

    Planned for CY2024 Q3 Tech Buyer Presentation Tech Buyer


More results   for Planned Research

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Software as a Service