IDC Retail Insights Team
New Research
This IDC Market Glance offers a view of the current taxonomy and set of services affiliated with retail media networks (RMNs). RMNs have been advancing rapidly in the retail and advertising space. However, most RMNs managed by retailers are...
This IDC study is the first of its kind on the underlying services that support retailers building and creating a retail media network. The market is highly fragmented and new for most retailers.Focused on the retailer, this document covers...
This IDC TechBrief discusses the growth of capabilities in digital signage as it evolves into AI-empowered smart signage. Hospitality and travel operators are keenly focused on driving operational efficiencies while still delivering persona...
This IDC Market Presentation focuses on the drivers and focus for retailers when it comes to operationalizing sustainability in the supply chain.Operationalizing sustainability depends on many factors, including the ability to see and respo...
This IDC Survey Spotlight draws on insights from the Global Consumer Sentiment Survey, 2024, and the FERS Survey, 2024, to highlight the transformative potential of GenAI across various facets of retail connectivity and network management, ...
This IDC study provides an assessment of vendors providing professional services worldwide to retailers. The study discusses the criteria that are most important for companies to consider when selecting a services provider, as well as the s...
This IDC study helps retail decision makers identify and navigate the areas of the retail ecosystem that are being digitally transformed as retailers adopt new processes and technologies to underpin organizational change. This annual study ...
This IDC Market Note explores the expansion and application of Just Walk Out technology beyond grocery stores to high-footfall venues like stadiums and semi-captive environments such as hospitals, highlighting its efficiency in streamlining...
This IDC Market Presentation provides an Industry Go-to-Market Handbook, which is designed to support technology vendors in building their industry-focused narratives and go-to-market strategies. It can be used to tailor marketing messaging...
This IDC TechBrief discusses secure access service edge (SASE) solutions and why it's the right time for retailers to consider implementing SASE or related cloud-based integrated security solutions. While the growing number of and sophistic...
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