target audience: TECH BUYER Publication date: Oct 2024 - Document type: IDC PeerScape - Doc Document number: # US52222524
IDC PeerScape: Retail Practices for Implementing Loyalty Applications
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Abstract
"Loyalty is a key differentiator for customer retention. It turns the value of convenience into a test for customer satisfaction and enables for consent-based trusted relationships with customers," said Ornella Urso, research director, IDC Retail Insights.
"Implementing a robust loyalty platform is essential for retailers seeking to enhance customer experience and drive profitability. By addressing challenges in data integration, privacy, and continuous optimization, retailers can deliver personalized and secure experiences that foster long-term customer loyalty," said Cristiano Quattrini, senior associate advisor, IDC Retail Insights