SMB Team

Hitoshi Ichimura

Senior Research Manager, Verticals & Cross Technologies, Research, IDC Japan

Supriya Deka

Research Manager

Daniel-Zoe Jimenez

Vice President, Digital Innovation, CX & Software, DNB/Start-ups, SMBs, Consumer and Channels Research

Shari Lava

Senior Director, AI and Automation

New Research


  • By: 

    • Dhiraj Pramod Badgujar Loading
    • Daniel-Zoe Jimenez Loading
    This IDC Playbook for Tech Sales Leaders provides a comprehensive current state view of the Asia/Pacific AI operations (AIOps) and observability market, along with insights on trends, adoption in the region, current challenges, and guidance...
  • By: 

    • Dhiraj Pramod Badgujar Loading
    • Daniel-Zoe Jimenez Loading
    This IDC Survey Spotlight explores the key performance indicators (KPIs) used to assess the effectiveness of DevSecOps activities among Asia/Pacific enterprises.IDC’s 2023 Asia/Pacific Software Survey shows that about 49% of the surveyed en...
  • By:  Shari Lava Loading

    This IDC Perspective discusses innovations in integration that are furthering the convergence of AI and automation within business processes, emphasizing the importance of investments in these areas despite potential budget cuts. It discuss...
  • By: 

    • Mickey North Rizza Loading
    • Robert Parker Loading
    • Simon Ellis Loading
    • Shari Lava Loading
    • Zachary Chertok Loading
    • Elaina Stergiades Loading
    • Nadia Ballard Loading
    • Sudhir Rajagopal Loading
    • Maureen Fleming Loading
    • Katie Evans Loading
    This IDC Market Perspective highlights the announcements at SAP Sapphire held in Orlando, Florida, from June 3 to 5, 2024. The event was well attended, with 12,000+ onsite and another 15,000+ attending virtually. "SAP continues its quest to...
  • By: 

    • Dhiraj Pramod Badgujar Loading
    • Daniel-Zoe Jimenez Loading
    This IDC Survey seeks insight into the most important topics facing enterprises that use xOps tools, including adoption trends, driving factors, and impact of these across software development. The survey delves into the scaling of DevOps, ...
  • By: 

    • Daniel-Zoe Jimenez Loading
    • Andreas Storz Loading
    • Stuart Wilson Loading
    This IDC Survey provides insights into the Asia/Pacific partner landscape. It leverages IDC’s 2023 Global Partner Survey, focusing on the Asia/Pacific samples. The study provides insights on partner–vendor relations and ecosystem dynamics b...
  • By: 

    • Daniel-Zoe Jimenez Loading
    • Andreas Storz Loading
    • Stuart Wilson Loading
    This IDC Survey provides insights into the Asia/Pacific partner landscape. This IDC study leverages IDC’s 2023 Global Partner Survey, focusing on the Asia/Pacific samples. The study provides insights on partners’ capabilities, expertise, an...
  • By: 

    • Dhiraj Pramod Badgujar Loading
    • Daniel-Zoe Jimenez Loading
    This IDC Perspective talks about intelligent software development powered by generative AI (GenAI) with insights on GenAI role in shaping developer and testing landscape in the Asia/Pacific region. The Asia/Pacific region is prospering in t...
  • By: 

    • Supriya Deka Loading
    • Daniel-Zoe Jimenez Loading
    • Lavanya Jindal
    This IDC Market Analysis Perspective provides a current and future view of digital-native businesses (DNBs) in Asia/Pacific. This report summarizes key trends and business and technology priorities over the next 12 months. The report also d...
  • By: 

    • Daniel-Zoe Jimenez Loading
    • Andreas Storz Loading
    • Stuart Wilson Loading
    This IDC Survey provides insights into the Asia/Pacific partner landscape. This IDC study leverages the IDC's 2023 Global Partner Survey, focusing on the Asia/Pacific samples. The study provides insights on business models, revenue dynamics...

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