Customer Relationship Management (CRM) Team
New Research
This market presentation introduces IDC's framework to assessthe status of ICT practitioners on their journey to becominga sustainable enterprise.The framework offers several benefits to technology providers. Among them, it assesses the sta...
This IDC study provides the top 10 predictions for worldwide small and medium-sized businesses for 2024."2023 was a year of intense change for SMBs and their digital transformation journeys — from the thrilling rise of GenAI to choppy econo...
This IDC study presents IDC’s top 10 predictions for the future of trust in 2024 and beyond.“Research shows that trust is a requirement for individuals and organizations to share their personal and organizational data. And high-quality data...
This IDC study explores 10 of the most urgent business and technology issues that customer experience (CX) executives across the C-suite must address to differentiate and prepare themselves to thrive in the age of intelligence-first custome...
This IDC study presents the top 10 predictions for sustainability/ESG for 2024."Worldwide, organizations are feeling the pressure to respond to changing sustainability requirements and new regulatory environments. They are doing this at dif...
“Over the last decade and a half, the nature of marketing has evolved from the emergence of digital marketing to the rise of content marketing and now the digital experience era. Each major inflection point has necessitated the need for mar...
This IDC study presents the top 10 predictions and key drivers for intelligent ERP/enterprise applications over the next five years. It highlights the midterm and long-term challenges that enterprise business, technology, and IT teams face ...
This IDC Market Presentation charts the progression of readiness of ICT practitioners to incorporate sustainability and environmental, social, and governance (ESG) principles into their business operations. The framework assesses the status...
This IDC Market Presentation demonstrates how enterprises in the Asia/Pacific are driving automation initiatives through application programing interfaces (APIs). Automation and AI can only be maximized using data, ideally using the organiz...
This IDC Market Presentation is designed to provide general and synthetic knowledge to support salespeople of technology vendors when they first approach a buyer. This Industry Conversation Handbook aims to ignite a meaningful customer enga...
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