Kelly Brown
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This IDC Survey examines data collected from IDC's 2024 Consumer Behavioral and Consumer Market Model Survey.The consumer behavior survey examines consumers' psychological traits, purchasing decisions, engagement with generative AI (GenAI) ...
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This IDC study contains IDC's top 10 future consumer predictions for 2025–2030. "The consumer market remains vibrant as established digital services, such as video and social media, continue to reshape the landscape and emerging and evolvin...
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This IDC Survey presentation examines data collected from IDC's 2024 Consumer Behavioral Survey. The survey examines consumers' psychological traits, purchasing decisions, engagement with generative AI (GenAI) and the gig economy, and time ...
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Worldwide Consumer Participation in the Gig Economy Forecast, 2024-2028
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Younger Millennials vs. Older Millennials – 2024 Consumer Behavioral Survey Findings
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Consumer and Content Creator GenAI Market Glance