target audience: TECH SUPPLIER Publication date: Oct 2024 - Document type: IDC Survey - Doc Document number: # US52668924
Key Influencers of Consumer Purchase Decisions — 2024 Consumer Behavior Survey Findings
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Abstract
This IDC Survey presentation examines data collected from IDC's 2024 Consumer Behavioral Survey. The survey examines consumers' psychological traits, purchasing decisions, engagement with generative AI (GenAI) and the gig economy, and time allocation for entertainment and social media/creators across the United States, the United Kingdom, Japan, China, and Brazil. This IDC Survey presentation looks specifically at what influences consumer purchase decisions.
"The factors shaping consumer spending have shifted post-COVID-19 pandemic, and younger generations continue to differentiate themselves from older consumers, requiring adaptable strategies to address these evolving dynamics," said Kelly Brown, IDC's research manager for Consumer Market Model.