target audience: TECH BUYER Publication date: Oct 2024 - Document type: IDC FutureScape - Doc Document number: # US52634024
IDC FutureScape: Worldwide Future Consumer 2025 Predictions
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Abstract
This IDC study contains IDC's top 10 future consumer predictions for 2025–2030.
"The consumer market remains vibrant as established digital services, such as video and social media, continue to reshape the landscape and emerging and evolving ones, such as digital wellness, continue to gain adoption," said Greg Ireland, research director, Consumer Market Model, Future Consumer Agenda, and TV and OTT Video at IDC. "Consumers are poised to spend over $1 trillion a year on digital goods and services by the end of this current predictions period, signaling tremendous opportunities in the consumer market. Key market dynamics to watch include the continued impact of GenAI, consumer participation in the gig economy, and technology adoption gaps."