This tech startup was seeing steady growth and was ready to take the next step but felt they didn’t have the right go-to-market message. Partnering with IDC allowed them to build a comprehensive understanding of their prospective clients and their marketplace and ultimately create a new category.
This client was having a difficult time determining what market to focus on. They were ready to accelerate their growth and needed help developing their strategic business plan.
The client worked with IDC’s Customer Success team to get an insight into who their product serves, where they think their place is in the market, and who they believe were their competitors.
After meeting with an IDC analyst, the client realized they were truly their own, new tech category. The client worked with IDC to develop the right category definition and go-to-market strategy.
Definition and development of a new tech category
Creation of the right go-to-market strategy
Development of tailored marketing assets
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