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Helping Asia Pacific Scale-Ups and Start-Ups Accelerate Growth

Position your product to the right buyers and demonstrate a compelling ROI.

Start My Partnership with IDC’s Emerging Vendor Program

Unique Solutions Built Exclusively for Growing Asian Tech Vendors

As an early-stage to mid-market technology vendor, driving greater market awareness, increasing lead generation, and gaining investor attention is critical for your growth. Partnering with the right analyst firm can provide you with the opportunity to build third-party validation momentum, increase brand visibility, and drive recognition across the tech ecosystem.

For 60 years, IDC has helped startups and growing technology vendors understand their competitive landscape, target key audiences, and develop strategies to help accelerate growth.

Market Awareness
Growth Strategies
Analyst Relations
Content Marketing
Channel Strategy

Successfully bringing your brand to market poses a significant hurdle for expanding tech startups. Partnering with an industry-leading firm can help convey your message and validate your role in the marketplace.

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Establishing an agile growth strategy is imperative for digital native businesses thriving to sustain their growth trajectory. Collaborating with a strategic partner empowers growing tech vendors with the necessary expertise and resources to execute their expansion plans seamlessly.

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Developing partnerships with leading industry research analysts can enhance your visibility and credibility in the industry and give you valuable insights into market trends, customer preferences, and potential areas for improvement. With over 1,300 analysts worldwide, IDC’s experts can provide you with the data you need to make informed business decisions.

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Establishing your expertise and building trust in your solutions is crucial in today’s competitive and rapidly evolving market. Partnering with IDC instantly provides brand recognition and trust to senior business executives.

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Developing an effective channel strategy can help companies determine where and how their customers prefer to purchase their products. IDC can help determine the best plan to provide your consumers with a better overall experience.

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Unique Solutions for Emerging Tech Vendors

Early Market Players

Bespoke solutions for technology innovators under $25M in revenue focused on driving market awareness, increasing lead generation, and gaining investor attention.

IDC Accelerator Program

Custom-built with tech startups and growing tech vendors in mind, IDC’s Accelerator Program offers the flexibility to build a partnership with IDC that meets your company's strategic goals.

IDC’s Accelerator program offers:

  • One IDC Custom Asset to increase awareness and third-party validation
  • Analyst engagements to explore the market
  • Access to a diverse set of IDC expert analysts and their advice to propel growth
  • A wealth of published data and research in your highest-priority area to guide strategic thinking
  • Customer support to help navigate IDC research and schedule analyst calls
A circle-shaped diagram representing IDC’s IDC Accelerator Program basic principles.

A circular diagram with two concentric rings emanating from one circle in the center. The text in the center circle says: “Raise Awareness”. The first ring closest to the center circle says: “Compete – Position – Grow”. The second ring says: “Strategy & Messaging”. The bottom one-third of the diagram has two wedge shapes that overlap the two rings; they each start at the first ring and expand beyond the second ring. All two wedges have text inside them in this order: Left: "Analyst Hours: Five additional hours for increased analyst engagement"; Right "Content Area: Additional content area for broader access to published research and data".

Market Intelligence Seekers

Powering repeatable growth for expanding technology enterprises centered around growing the customer base and understanding the market.

IDC Emerging Vendor Solutions for Growth Minded Tech Companies

Designed with growing tech companies in mind, IDC’s Emerging Vendor Program offers the flexibility to build a partnership with IDC that meets the strategic goals of your company.

IDC’s Emerging Vendor Solutions offer:

  • Unparalleled access to IDC’s gold-standard data and research to shape your competitive positioning and growth opportunities
  • Consultations with any of IDC’s 1300+ market experts to gain insights into competitive intelligence, market predictions, product evaluations, and more
  • Extensive knowledge of channel/partner strategies and market forecasts
  • Dedicated Customer Support to help you navigate your IDC Experience
A circle-shaped diagram representing IDC’s Market Intelligence solutions basic principles.

A circular diagram with three concentric rings emanating from one circle in the center. Text in the center circle says: “Strategy & Growth”. The first ring closest to the center circle says: “Market & Competitive Intelligence”. The second ring says: “Validation & Messaging”. The third (outer) ring says: “Influencing & Navigating Opportunities”. The bottom one-third of the diagram has three wedge shapes that overlap the three rings; they each start at the first ring and expand beyond the third ring. All three wedges have text inside them in this order: Left: “Awareness pack: Add a sponsored awareness asset to drive leads”; Middle: “Content Pack: Add a third content section for expanding to new markets”; Right “Data Pack: Add 10 hours of Data Credits”

Business Expansion Architects

Scaling reach and growth in new markets and industries for growing technology vendors looking to identify new markets and staying ahead of the competition.

IDC Emerging Vendor Solutions for Expanding Tech Vendors

Designed for established tech companies looking to expand into new markets and channels, IDC’s Emerging Vendor Solutions offer the flexibility to build a partnership with IDC that meets the strategic goals of your company.

IDC’s Emerging Vendor Solutions offer:

  • Unparalleled access to IDC’s gold-standard data and research to shape your market positioning and identify expansion opportunities
  • Consultations with any of IDC’s 1300+ market experts to gain insights into local, national, and international market intelligence
  • Expertise in channel/partner strategies and market forecasts to develop strategic plans to expand into new markets
  • Dedicated Customer Support to help you navigate your IDC Experience
A circle-shaped diagram representing IDC’s Business Expansion solutions basic principles.

A circular diagram with three concentric rings emanating from one circle in the center. Text in the center circle says: “Strategy & Expansions”. The first ring closest to the center circle says: “Market & Competitive Intelligence”. The second ring says: “Validation & Messaging”. The third (outer) ring says: “Influencing & Navigating Opportunities”. The bottom one-third of the diagram has three wedge shapes that overlap the three rings; they each start at the first ring and expand beyond the third ring. All three wedges have text inside them in this order: Left: “Awareness pack: Add a sponsored awareness asset to drive leads”; Middle: “Content Pack: Add a third content section for expanding to new markets”; Right “Data Pack: Add 10 hours of Data Credits”.

What Growing Tech Vendors are Saying

“I think the Accelerator Program is brilliant. It’s coming at a good time, especially in the volatile world we live in. It gives tech startups a leg up against the competition. Tech startups can’t do it alone.“

“The thing that differentiates IDC is the value of the client relationship. The excellent account management has been superb bringing in the right analysts at the right time. It’s not just a conversation about sales, it’s a discussion about strategy.“

“First and foremost, this program has a really good price point. A small company with limited budgets will benefit by working with one of the largest global industry analyst firms to realize its growth potential.“

“I have worked with IDC for years, and when I first joined our startup, I knew we needed to engage IDC. Their top-notch research and analyst interaction provide excellent insight and knowledge to help us tailor the message to our market.“

“We are not a household name; we need partners who can help convey the message and validate the position of our company and industry.“

Related Resources

For more examples of actionable insights from IDC analysts visit our Resource Center.

Learn more about IDC’s Emerging Vendor Solutions.

Start My Partnership with IDC’s Emerging Vendor Program

IDG Environmental Policy

International Data Group is committed to protecting the environment, the health and safety of our employees, and the community in which we conduct our business. It is our policy to seek continual improvement throughout our business operations to lessen our impact on the local and global environment. We are committed to environmental excellence, pollution prevention and to purchasing products that reduce the use of natural resources.

We fulfill this mission by a commitment to:

  • Encouraging all partners to share in our mission
  • Understanding environmental issues and sharing information with our partners
  • Recognizing that fiscal responsibility is essential to our environmental future
  • Instilling environmental responsibility as a corporate value
  • Developing innovative and flexible solutions to bring about change
  • Using our platforms and position in the IT industry to promote sustainability
  • Minimize air travel to help reduce our impact on the environment
  • Minimize use of materials and energy consumption in our offices
  • Create a working environment that efficiently uses our office space
  • Develop and maintain a hybrid working model that benefits both our employees and business partners
  • Encourage employees to measure, minimize and collaborate on reducing energy consumption at home and in the office
  • Engaging employees and promoting active participation in environmental and sustainability initiatives

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