Sales and Marketing Decisions With Actionable Market Intelligence

Strategically navigate market complexities, optimize performance, and drive targeted growth across all operational facets.

Market Insights With Expert Analyst Guidance

IDC Strategic Market Insights provides you and your team with key facts and insights from over 1,300 global analysts, powered by our advanced Data & Analytics platform. Streamline your decision-making with Rapid Modules that deliver prompt guidance, empowering you to implement the right strategies to accelerate growth.

With IDC Strategic Market Insights, driving your business objectives has never been simpler. Gain confidence with expert analyst support and cutting-edge market insights at your fingertips.

Rapid Modules provide you with fast, actionable insights on key areas such as:

Customer development and retention
Market entry for new product launches

Macro-economic impact
Partner development
Sales and account development

Accelerate Your Planning With Rapid Strategic Insights

Our Rapid Modules provide you with actionable insights quickly, empowering you to make informed decisions and stay ahead in a dynamic market.

IDC Barometers
IDC Analyst Pulse

“Recently, a significant trend we've observed in IDC SMI engagements is the focus on positioning for AI.”

IDC Strategic Market Insights Supports Key Roles Such As:

CFOs: Intelligence to optimize capital and workforce allocation for peak financial performance
CEOs: Uncover markets for sustained competitive advantage, and address evolving market dynamics and growth opportunities
Marketing Teams: Solves the challenge of understanding complex market trends, opportunities and consumer behavior to craft targeted strategies with confidence
Sales Operations Teams: Prioritize efforts for maximum impact in chosen regions, industries, or segments
Market Intelligence: Pinpoint growth opportunities and make informed decisions with deep insights into market adjacencies, and competitive landscapes

Navigate Complex Decisions With Expert Strategic Insights

IDG Environmental Policy

International Data Group is committed to protecting the environment, the health and safety of our employees, and the community in which we conduct our business. It is our policy to seek continual improvement throughout our business operations to lessen our impact on the local and global environment. We are committed to environmental excellence, pollution prevention and to purchasing products that reduce the use of natural resources.

We fulfill this mission by a commitment to:

Encouraging all partners to share in our mission

Understanding environmental issues and sharing information with our partners

Recognizing that fiscal responsibility is essential to our environmental future

Instilling environmental responsibility as a corporate value

Developing innovative and flexible solutions to bring about change

Using our platforms and position in the IT industry to promote sustainability

Minimize air travel to help reduce our impact on the environment

Minimize use of materials and energy consumption in our offices

Create a working environment that efficiently uses our office space

Develop and maintain a hybrid working model that benefits both our employees and business partners

Encourage employees to measure, minimize and collaborate on reducing energy consumption at home and in the office

Engaging employees and promoting active participation in environmental and sustainability initiatives