IDC Retail Insights Team
New Research
This IDC Perspective covers the National Retail Federation (NRF) 2024 event from an analytics and AI lens. The National Retail Federation provides one of the most engaging, exceptionally mapped forums to understand retail in the modern age....
This IDC Tech Buyer Survey Spotlight discusses retailer plans to increase investment in modernized infrastructure technologies, including cloud, edge, and networking, to better support key priorities of becoming more data driven; delivering...
This IDC Tech Buyer Presentation describes a generative AI (GenAI) use case taxonomy for engineering R&D. The taxonomy includes 5 sections and a total of 18 use cases that describe various business functions for product development with...
This IDC Tech Buyer Presentation describes examples of key business function use cases specific to the sales function within the IDC Generative AI Use Case Taxonomy research. IDC defines a use case as a business-funded initiative enabled by...
This IDC Survey Spotlight highlights the organizational structure of retail media networks (RMNs) that are being developed combined with active staffing of RMNs by retailers. What types of business structures are being developed, and the em...
This IDC Market Presentation contains IDC's European retail market trends report for 2024, which aims to provide technology vendors with an overview of the key business trends shaping the European retail industry in the apparel, footwear, a...
This IDC Perspective discusses the National Retail Federation's (NRF's) Big Show and Expo 2024, emphasizing the significant role of technology in digitizing and automating retail business to keep pace with consumers' omni-channel shopping n...
This IDC Tech Buyer Presentation offers a comprehensive overview of the retail customer experience (CX) landscape as of 2024. It identifies key business priorities and challenges, encompassing both external market dynamics and internal orga...
This IDC Tech Buyer Survey Spotlight assesses how retailers plan to invest in computer vision AI and RFID solutions to solve a wide array of store and supply chain challenges, the most urgent being shrink and loss of goods due to theft or d...
This IDC PeerScape is one of a two-part series that aims to home in on specific practices retailers can enable through improved processes and technology to improve customer experience, profitability, and sustainability outcomes across the e...
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