target audience: TECH SUPPLIER Publication date: Mar 2024 - Document type: IDC Survey Spotlight - Doc Document number: # US51932522
Retail Media Growth: Does Staffing Match Growth?
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Abstract
This IDC Survey Spotlight highlights the organizational structure of retail media networks (RMNs) that are being developed combined with active staffing of RMNs by retailers. What types of business structures are being developed, and the employee counts for building such RMNs? IDC unveils the level of growth from RMNs. For larger enterprises, the data shows how staffing levels map to the growth levels that are driving rapid RMN adoption.