target audience: TECH SUPPLIER  Publication date: Jun 2024 - Document type: Market Share - Doc  Document number: # US51611124

Worldwide Marketing Campaign Management Market Shares, 2023: Dawn of AI Everywhere in Marketing

By: 

  • Gerry Murray
  • Roger Beharry Lall
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Content

List of Tables

List of Figures



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Table of Contents


  • IDC Market Share Figure

    • Figure: Worldwide Marketing Campaign Management 2023 Share Snapshot

  • Executive Summary

    • AI Everywhere

    • Figure: AI Everywhere

    • Synopsis

  • Advice for Technology Suppliers

  • Market Share

    • Table: Worldwide Marketing Campaign Management Revenue by Vendor, 2021–2023 ($M)

  • Who Shaped the Year

    • Figure: Worldwide Marketing Campaign Management Incremental Revenue Share by Top Vendor, 2020–2023

  • Market Context

    • The Experience Orchestrated Business

    • Figure: The Experience Orchestrated Business

    • An Intelligent Technology Core Is the Heart of an Experience-Orchestrated Business

    • Balancing Organizational and Ecosystem Outcomes

    • Composability Across Applications and AI

    • Significant Market Developments

    • Increasing Use and Expectation of AI Capabilities

    • Platforms and Go-to-Market Ecosystems

    • The End of the Cookie Ecosystem and the Flight to First-Party Data

    • Regional Dichotomy

    • Figure: Worldwide Marketing Campaign Management Revenue Share by Region, 2023

  • Methodology

  • Market Definition

  • Related Research