IDC FutureScape: Worldwide Future Consumer 2025 Predictions

IDC FutureScape Figure

• Figure: IDC FutureScape: Worldwide Future Consumer 2025 Top 10 Predictions

Executive Summary

IDC FutureScape Predictions

• Summary of External Drivers

• Predictions: Impact on Technology Buyers

• Prediction 1: In 2025, More than 40% of Video Content Viewed by Consumers Will Be Via Social Media Apps as the Transformation of the Consumer Video Ecosystem Progresses

• Associated Drivers

• IT Impact

• Guidance

• Prediction 2: In 2025, University-Educated Consumers Will Be a Third More Likely to Use Key Wellness-Related Apps and Services than Non-college-Educated Consumers

• Associated Drivers

• IT Impact

• Guidance

• Prediction 3: Millennials Continue to Be the Sweet Spot for Consumer Tech Adoption, and in 2026, They Will Be 25% More Likely than Gen Z Consumers to Be Enthusiastic Adopters of New Technologies

• Associated Drivers

• IT Impact

• Guidance

• Prediction 4: In 2026, Consumer Users of GenAI Will Reach 5 Billion Worldwide

• Associated Drivers

• IT Impact

• Guidance

• Prediction 5: In 2027, AI Will Be a Standard Feature in Consumer Data Storage Solutions, with Over 60% of Platforms Offering AI-Powered Organization, Search, and Security Functionalities

• Associated Drivers

• IT Impact

• Guidance

• Prediction 6: In 2027, More than 60% of Users of Key Consumer Digital Content Services Will Be Nonbuyers

• Associated Drivers

• IT Impact

• Guidance

• Prediction 7: In 2028, Two-Thirds of Consumer Content Creators Will Use GenAI in Their Video Content Creation Workflow

• Associated Drivers

• IT Impact

• Guidance

• Prediction 8: In 2028, Consumers Worldwide Will Generate More than 9TB of Data per Person per Year

• Associated Drivers

• IT Impact

• Guidance

• Prediction 9: In 2028, Consumers Who Earn Income Participating in the Digital Economy Will Reach 1.5 Billion

• Associated Drivers

• IT Impact

• Guidance

• Prediction 10: In 2029, Global Consumer Spending on Digital Goods and Services Will Reach $1.2 Trillion

• Associated Drivers

• IT Impact

• Guidance

Advice for Technology Buyers

External Drivers: Detail

• Customer Experience Squared — Consumer and Citizen Expectations for Digital Services

• AI-Driven Business Models — Moving from AI Experimentation to Monetization

• Battling Against Technical Debt — Overcoming Hurdles to IT Modernization

• Responsible and Human-Centric Technology — Ethics in the Enterprise

• The Drive to Automate — Toward a Data-Driven Future

• Expanding Digital Security Frontiers — Fortification Against Multiplying Threats

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• Related Research