SMB Team

Hitoshi Ichimura

Senior Research Manager, Verticals & Cross Technologies, Research, IDC Japan

Supriya Deka

Research Manager

Daniel-Zoe Jimenez

Vice President, Digital Innovation, CX & Software, DNB/Start-ups, SMBs, Consumer and Channels Research

Shari Lava

Senior Director, AI and Automation

New Research


  • By: 

    • Dhiraj Pramod Badgujar Loading
    • Daniel-Zoe Jimenez Loading
    This IDC Market Perspective offers insights into cloud-native open source tools and how they are playing an important role in driving digital innovation in the Asia/Pacific region. It also provides a brief overview of essential components a...
  • By:  Shari Lava Loading

    This IDC TechBrief discusses event-driven architecture (EDA) taking an organizational and industry ecosystem approach. It includes key insights on the market forces that are driving higher adoption of EDA and a description of the technology...
  • By: 

    • Supriya Deka Loading
    • Lisashree Mishra Loading
    • Daniel-Zoe Jimenez Loading
    This IDC study examines the financial applications software market for 2021–2022. The revenue and market share of the leading vendors are provided for the year 2022."As businesses increasingly seek tailored financial solutions that fit thei...
  • By: 

    • Shari Lava Loading
    • Neil Ward-Dutton Loading
    • Al Gillen
    • Jevin Jensen Loading
    This IDC Tech Buyer Presentation, originally developed in June 2023 for a webinar, summarizes the current state of KPI usage to measure the effectiveness of enterprise automation and how it needs to mature to align the organization better i...
  • By: 

    • Shari Lava Loading
    • Andrew Gens Loading
    This IDC Perspective profiles integration vendor SEEBURGER, a challenger in the integration market. SEEBURGER has had a strong presence in the business-to-business (B2B) integration market for years. But as organizations rethink their appro...
  • By: 

    • Lavanya Jindal
    • Seng Keong Low
    • Daniel-Zoe Jimenez Loading
    This IDC Market Perspective discusses the generative AI (Gen AI) landscape and its implications on customer experience (CX). IDC contextualizes what this means for the customer service market in terms of the impact, its potential to augment...
  • By: 

    • Dhiraj Pramod Badgujar Loading
    • Daniel-Zoe Jimenez Loading
    This IDC Perspective offers insights into generative AI code generators and how they are playing an important role in boosting developers' efficiency and productivity in Asia and the Pacific. It also provides a brief overview of popular ven...
  • By: 

    • Lavanya Jindal
    • Seng Keong Low
    • Daniel-Zoe Jimenez Loading
    This IDC Market Glance provides a current overview of the Asia/Pacific (including Japan) (APJ) customer experience (CX) landscape. It depicts who the major software and services players in the Asia/Pacific market are across 20 segments. As ...
  • By: 

    • Nadia Ballard Loading
    • Shari Lava Loading
    • Zachary Chertok Loading
    • Elaina Stergiades Loading
    This IDC Market Note contextualizes several announcements and sessions held at SAP Sapphire in Orlando, Florida, May 2023."A prominent theme at this event was how AI-powered business processes must extend from the core of the enterprise to ...
  • By: 

    • Supriya Deka Loading
    • Daniel-Zoe Jimenez Loading
    This IDC Perspective examines the automation trends in small and medium-sized businesses (SMBs) and midmarket segments across different business functions, as well as in customer relationship management (CRM), human capital management (HCM)...

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