Channels Team
New Research
This IDC study provides a forecast for 2024–2028 for the North America public SaaS and public PaaS channel market."The SaaS and PaaS markets for vendors and their partners will continue to be robust, and the more value partners continue to ...
This IDC Market Perspective details how the AWS Summit, held in New York City, highlighted the journey from proof of concept to production in generative AI (GenAI), emphasizing the collaboration between AWS and its partners to accelerate th...
This IDC Market Perspective provides insight into the efforts of AWS in enabling build partner go-to-market through AWS Marketplace. Marketplaces have become powerful platforms for build partners to accelerate business growth, streamline sa...
This IDC Market Presentation shares insight into the SaaS and PaaS market leaders (including digital transformation and IT spending trends) and partner engagement and share in that opportunity. This content was presented at the Software Cha...
This IDC Market Presentation provides insight into the tech buyer journey. The tech buyer journey is built on a path to transformation. The tech buyer journey is a journey of discovery, understanding what's happening in the industry, unders...
This IDC Market Presentation provides insight into the tech supplier journey. The tech supplier journey is built on a path to impact if you are a tech supplier and you're interested in how I impact the market with my products and services, ...
This IDC Market Presentation highlights the outcomes of a cloud marketplace panel discussion. IDC moderated a cloud marketplace panel discussion of distributors and hyperscalers to review how best both parties can integrate and collaborate ...
This IDC Market Presentation provides insight into co-selling for growth. Co-selling offers valuable opportunities for technology partners and vendors to expand their reach and provide enhanced solutions to customers, but it requires carefu...
This IDC Market Presentation reviews insight into the channel dilemma. Partners today have endured massive technology shifts from software to services and blockchain in 2017 to AI everywhere and quantum in the future. It provides research i...
This IDC Market Presentation reviews insight into the C-suite perspective. Industry executives identified two words that most reflect what their organizations need to focus on to thrive in 2024. The first word is "growth," and the second wo...
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