IDC Research Types
Analyst
Analyst Profile
Provides complete background information on an IDC analyst. Each profile provides a biography, a notable quotation, a frequently asked question relevant to the particular analyst's focus, and a list of research authored by that analyst.
Team Profile
Lists the analyst members of a topical team. Outlines general areas of coverage and any specialties.
Briefs
Vendor Profile
Provides a concise, hard-hitting profile of an emerging vendor. A profile will highlight new players and technologies and the potential paradigm shifts or disruptions a vendor represents.
IDC Perspective
The IDC Perspective is a flexible doc that seeks to help business and tech buyers assess their business and IT strategy and/or associated business processes, especially as it relates to the use of technology. The document can be used in areas such as:
- Strategy and planning
- Trends and observations
- IT spending and investment
- Vendor conferences and announcements
IDC TechBrief
The IDC TechBrief helps the technology or business executive get smart about a single technology in the context of the business by answering 6 business critical questions about the technology:
- What is the technology?
- When should I adopt it?
- What can it do for my business?
- What are the critical success factors?
- What are the risks?
- Who are the suppliers?
Market Note
The Market Note is a flexible doc that provides IDC analysis and point of view on an industry event, new product or service, or a company announcement or development or fast breaking news.
Market Perspective
The Market Perspective is a flexible doc that analyzes key changes and developments happening in the market. This flexible research type can be used to analyze areas such as:
- Competitive Environment
- Innovation & Market Opportunity
- New Business Models
- Partner & Channel Strategy
- Enterprise Strategies (targeted to supplier)
- Regulation
- Socioeconomics
Event Proceedings
Event Proceeding
Provides published slides, audio, and other materials from IDC and Insights Web conferences, briefings, forums, or other events.
Events
Conference
Delivers dependable, relevant, and high-impact data and insight to help organizations make sound business and technology decisions. eBusiness executives, IT professionals, IT suppliers, and services suppliers benefit from the strategic insight and networking opportunities IDC conferences offer. Generally, all presentation slides are available online, and for most conferences, streaming audio of key discussions is available as well.
Web Conference
Focuses on significant trends and paradigm shifts. Each Web conference will provide attendees with leading-edge market information that will enable them to make smart business decisions. For those unable to attend in person or those wishing to review the content presented, these synchronized multimedia presentations are available online.
IDC DecisionScapes
IDC FutureScape
Serves as a framework for IT/tech professionals' IT strategy and planning for the next one to three years. It lists IDC's top 10 worldwide technology trends for the coming one to three years in a given research area and includes related drivers, projected IT/business strategy impact, and guidance.
IDC MarketScape
Helps IT/tech professionals develop a short list of suitable suppliers when selecting a vendor. Provides an unbiased assessment of tech suppliers in terms of offerings, strategy, capabilities, and other important factors in a given technology area.
IDC MaturityScape
Describes five stages of "maturity" or capability for a particular technology area, helps IT/tech professionals understand where their organizations fit within those stages, and provides guidance on key components for planning successful improvements to a tech initiative.
IDC MaturityScape Benchmark
Helps IT/tech professionals to benchmark their maturity against peers, develop a business case for a tech initiative, and build consensus about where critical IT investments should be made. Presents quantitative research results that show the market distribution for a given tech initiative across the five stages of maturity presented in the related IDC MaturityScape. Shows the results and components of particularly successful initiatives.
IDC PeerScape
Gives IT/tech professionals insight into best practices (and practices to avoid) by providing specific use case examples implemented by peers. Identifies practices that have the most impact on the success of a tech or business initiative, and provides actionable guidance for each practice.
IDC PlanScape
Helps IT/tech professionals to justify and plan a business and/or technology investment or opportunity by exploring why, what, who, and how (these are also the main section headings). Presents key players, critical success factors, risks, and actions to consider for a designated technology and/or business management area.
IDC TechScape
Helps IT/tech professionals with developing IT strategic plans and evaluating emerging technologies in terms of their risk to the business. Shows the adoption curve and risk levels over time for a specific emerging technology. Sorts technologies into three "adoption model" categories (transformational, incremental, opportunistic) to help tech leaders determine the potential impact for their organization.
IDC Links
IDC Link
Provides timely context and insight around important market trends and events in a short opinion piece. IDC Links provide IDC's point of view on:
- Financial announcements
- Product announcements
- Mergers and acquisitions or divestitures
- Events
- Response to news
IDC Blink
IDC Blink
Provides timely context and insight around important market trends and events in a short opinion piece with a 2-minute audio clip. IDC Blinks provide IDC's point of view on:
- Financial announcements
- Product announcements
- Mergers and acquisitions or divestitures
- Events
- Response to news
Pivot Tables
Pivot Table
Presents an interactive spreadsheet tool for analyzing trends and activities in a specific market segment. These tables are available only through an annual subscription service.
Presentations
IDC Survey
Presents a hypothesis about what is happening in the market backed by the results of a demand-side or supply-side survey. The focus is on interpreting and analyzing the survey results and providing a strong point of view along with actionable advice.
IDC Survey Spotlight
Answers a timely question and provides a strong opinion backed by IDC survey data. This is a quick nugget of information that is presented in two concise PowerPoint slides.
Market Presentation
Provides an easy-to-use format to post on the Web presentations that were previously delivered at public forums (such as conferences and events) or for internal client meetings and client presentations. It may not come as part of a consulting/custom engagement.
Market Analysis Perspective
Delivers a concise current state view of a market and insight into the impact of future trends. Business executives, product managers, and MI/AR professionals can use this information when looking to understand buyers' perspectives and market impacts.
Tech Buyer Presentation
Provides an easy-to-use format to post on the Web presentations that were previously delivered at public forums (such as conferences and events) or for internal client meetings and client presentations. It may not come as part of a consulting/custom engagement.
IDC Market Glance
Provides a look at the landscape of a tech market, including competitive positioning, adjacent segments, and potential partner opportunities.
Press Releases
Press Release
Announces significant corporate news, such as key hirings or promotions, performance milestones, event highlights, or speaking engagements.
Product Information
Fact Sheet
Describes a research product. Usually details the major areas of coverage and deliverables, and outlines key questions and competitive market conditions that the research will address. Includes links to all published research for a research product.
Studies
Industry Developments and Models
Provides a detailed assessment of a specific target market's expansion pattern. This analysis helps clients develop and deploy the right mix of value-add products, programs, or services to support their sales and/or partnering efforts.
Market Forecast
Provides the future of a single market or a group of related markets. It presents a new or updated market forecast, including key drivers and assumptions used in the forecast.
Market Share
Provides data on market size, regional allocations, and platform splits as well as a summary of vendor shares for the most recently completed period (year, quarter).
Special Study
Provides a one-time study produced by a research group that is not published as a deliverable under a subscription service.
Taxonomy
Highlights and emphasizes how IDC tracks the market while also making it easier for customers to find and identify IDC Taxonomy documents.
Technology Assessment
Provides an analysis of the intricacies of an emerging or established technology or the technologies contained within a specific product.
IDC Innovators
IDC Innovators is aimed at informing IT buyers about emerging vendors with an innovative new technology or ground-breaking business model. Vendors identified in the document as innovators are linked together within a specific market area and around solving or alleviating a common business problem. Vendors included have annual revenue under $100 million at the time of selection.
Technology Segment
The IDC Technology Segment offers CEMA clients a comprehensive view of a technology segment in one country or subregion and provides a market view and forecast and/or market share and vendor profiles, including performances and strategies. It is specifically intended to serve smaller country markets and subregions.
Dentsu saw organic net revenue decrease slightly in 1H24 to around $4 billion, but the Japan-based holding company reaffirmed its expectation of a return to organic growth (around 1%) over CY24. For Dentsu to grow faster it should use its ...
On September 12, 2024, Adobe announced its 3Q24 results for its financial quarter ending August 30, 2024. Earnings for the quarter were good, with total revenue of $5.41 billion, which is an 11% year-over-year (y/y) increase as reported ...
Globant continues to grow at an impressive pace, with double-digit growth in 1H24 and 10.1% organic constant currency growth expected for the calendar year. For this strong growth to continue, Globant should play on its existing strengths ...
WPP reported weak growth for 1H24, with like-for-like revenue down 1% excluding pass-through costs, but up 2.6% including pass-through costs in 1H24. With full-year revenue expected to be flat at best, it might be time for the holding company ...
Stagwell is on track to return to decent net organic growth over the full year, after growing 1.9% overall in 1H24. To compete with the giants in experience design and tech-enabled marketing services going forward, Stagwell will need greater ...
Interpublic (IPG) posted net organic revenue growth of 1.5% in 1H24, up from a decrease of less than 1% in 1H23. But to grow faster and beat its 1% growth target for 2024, the company must transform and expand its capabilities in experience ...
Publicis did well to grow 5.4% organically in 1H24, allowing it to raise its FY24 growth forecast to 5-6%. It has built a good platform-like structure and has a credible AI strategy; however, revenue growth for the project-focused Publicis ...
Omnicom did well to record 4.6% growth in 1H24, driven by strong growth in media services. The company is moving toward a platform-based structure aiming to support its creative and media agencies with a backbone of common services.
Accenture's CX-focused business, Song, remains an important driver of growth for the overall company. Song's India-based operations plays an important role in delivering innovation and business transformation for Song clients, and not just ...
To progress to the global premier league as a private company under its new owner EQT AB, Perficient must widen its services portfolio and build a broader on-the-ground presence outside the United States.
Stagwell posted a calendar 2023 net organic revenue decline of 5.9% to just over $2.1 billion, in contrast to its 14.5% growth in 2022. For Stagwell to meet its ambitious organic growth target of 5-7% in 2024, it will need not just ride ...
Media.Monks owner S4 Capital posted 2023 revenue down 7.8% in like-for-like terms at £1,012 million (just over $1.2 billion) in 2023, with net revenue excluding direct costs down 4.5% at £873 million (just under $1.1 billion). With its former ...
WPP grew its like-for-like net revenue 0.9% to £11,860 million ($14.5 billion) in 2023, mostly driven by growth in media services and content production. For WPP to meet and exceed its modest target of 0–1% like-for-like revenue growth in ...
Publicis posted resilient 6.3% organic growth to reach net revenue of €13.1 billion in calendar 2023, which was lower than its 10% growth in 2022 but better than its key competitors. Publicis has done a good job in combining data/identity ...
Dentsu Group posted a 4.9% organic revenue decline to just under $8.2 billion in 2023, driven by factors including lower demand among technology and financial-service clients, and key media client losses in late 2022. To hit or exceed its ...
Globant posted 17.7% revenue growth (11% in organic terms) to reach $2.1 billion in annual revenue for 2023, a strong performance in a year that was tough for all major CX services players. For Globant to meet its target of at least 10% ...
Interpublic (IPG) total net revenue was flat organically at $9.4 billion for 2023, versus 7% organic growth in 2022. The holding company has strengths including a strong media business in the shape of IPG Mediabrands and good data and technology ...
Omnicom's CY23 results showed revenue growing 4.1% organically to just under $14.7 billion, on an operating margin similar to 2022, and with strong and improved free cash flow. Investments of the company in shared services and its acquisition ...
IDC recently attended the Infosys EMEA Confluence in Vienna, Austria, preceded by an analyst briefing with senior Infosys executives and enterprises talking about their work with the vendor.
Globant has agreed to buy award-winning advertising agency GUT in a bold move that gives the services provider a differentiated capability in "upper funnel" marketing. The move potentially strengthens Globant's relationship with and relevance ...
Dentsu posted a 3.1% organic revenue decline in 1H23, after experiencing lengthening sales cycles for some services and the one-off impact of problems with invoicing some clients in part of Europe. Dentsu is on the right track with its strategy ...
WPP posted 3.5% like-for-like growth of total revenue in 1H23, with revenue excluding pass-through costs up 2% like for like to £5.8 billion, driven by 6% growth at the giant GroupM media services network. If WPP wants to post better growth ...
Interpublic published its 2Q and calendar first-half results on July 21, 2023, marked by an organic decline of 0.9% for the first half, including a 1.7% decline in the second quarter. While Interpublic expects growth to return in 2H23, leading ...
Publicis unveiled a set of healthy first-half results for 2023, with organic revenue growth of 7.1% in 1H23 and an expected growth rate of 5% for the while year. Publicis’ relatively strong growth is a product of its decision to invest ...
Omnicom grew revenue 4.3% organically in the first half of calendar year 2023 to reach $7.05 billion. While the company is confident of reaching its goal of 3.5–5% organic growth in 2023, a key determinant of future success will be how it ...