target audience: TECH SUPPLIER  Publication date: Jun 2024 - Document type: Market Share - Doc  Document number: # US52351924

Worldwide Customer Data Platform Applications Software Market Shares, 2023: The Essential Role of Customer Data in Generative Experiences

By:  Gerry Murray Loading

Content



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Table of Contents


  • IDC Market Share Figure

    • Figure: Worldwide Customer Data Platform Applications Software 2023 Share Snapshot

  • Executive Summary

  • Advice for Technology Suppliers

  • Market Share

    • Table: Worldwide Customer Data Platform Applications Software Revenue by Vendor, 2021–2023 ($M)

    • Figure: Worldwide Customer Data Platform Applications Software Revenue Share by Region, 2023

    • Figure: Worldwide Customer Data Platform Applications Software Revenue Share by Deployment Type, 2023

  • Who Shaped the Year

    • Table: Worldwide Customer Data Platform Applications Software Revenue — Consolidation Analysis, 2021–2023 (%)

  • Market Context

    • Significant Market Developments

  • Methodology

  • Market Definition

  • Related Research