Worldwide Customer Data Platform Applications Software Forecast, 2024–2028: The Essential Role of Customer Data in Generative Experiences

IDC Market Forecast Figure

• Figure: Worldwide Customer Data Platform Applications Software Spending Snapshot

Executive Summary

• Generative AI Driving Budgets

• The Experience-Orchestrated Business

• Figure: Experience-Orchestrated Business

• Other CDP Growth Drivers

Advice for Technology Suppliers

Market Forecast

• Table: Worldwide Customer Data Platform Applications Software Revenue, 2023–2028: Current Currency Versus Constant Currency ($M)

• Table: Worldwide Customer Data Platform Applications Software Revenue by Deployment Type, 2023–2028 ($M)

• Figure: Worldwide Customer Data Platform Applications Software Revenue by Deployment Type, 2023–2028

• Table: Worldwide Customer Data Platform Applications Software Revenue by Region, 2023–2028 ($M)

• Figure: Worldwide Customer Data Platform Applications Software Revenue by Region, 2023 and 2028

Market Context

• Drivers and Inhibitors

• Drivers

• Major Vendors and Investment Continue to Drive Market

• First-Party Customer Data and Data Privacy Will Grow Ever More Important to Customer Experience

• GenAI Driving Investment and Innovation

• Inhibitors

• Encroachment

• Go-to-Market Capacity

• Significant Market Developments

• Changes from Prior Forecast

• Table: Worldwide Customer Data Platform Applications Software Revenue, 2019–2028: Comparison of June 2023 and July 2024 Forecasts ($M)

• Figure: Worldwide Customer Data Platform Applications Software Revenue, 2019–2028: Comparison of June 2023 and July 2024 Forecasts

Market Definition

Methodology

• Historical and Forecast Market Values and Exchange Rates

• Table: Exchange Rates, 2019–2028

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