IDC MarketScape: Worldwide Social Marketing Software for Growth Companies 2024–2025 Vendor Assessment

IDC MarketScape Figure

• Figure: IDC MarketScape Worldwide Social Marketing Software for Growth Companies Vendor Assessment

IDC Opinion

IDC MarketScape Vendor Inclusion Criteria

Advice for Technology Buyers

Vendor Summary Profiles

• Agorapulse

• Strengths

• Challenges

• Consider Agorapulse When

• BrandMentions

• Strengths

• Challenges

• Consider BrandMentions When

• Brandwatch

• Strengths

• Challenges

• Consider Brandwatch When

• Buffer

• Strengths

• Challenges

• Consider Buffer When

• DN Media Group

• Strengths

• Challenges

• Consider DN Media Group When

• Hootsuite

• Strengths

• Challenges

• Consider Hootsuite When

• Later

• Strengths

• Challenges

• Consider Later When

• Semrush

• Strengths

• Challenges

• Consider Semrush When

• Social Champ

• Strengths

• Challenges

• Consider Social Champ When

• Sprout Social

• Strengths

• Challenges

• Consider Sprout Social When

• Traject

• Strengths

• Challenges

• Consider Traject When

• WebPros

• Strengths

• Challenges

• Consider WebPros When

Appendix

• Reading an IDC MarketScape Graph

• IDC MarketScape Methodology

• Market Definition

• Strategies and Capabilities Criteria

• Table: Key Strategy Measures for Success: Worldwide Social Marketing Software for Growth Companies

• Table: Key Capability Measures for Success: Worldwide Social Marketing Software for Growth Companies

Learn More

• Related Research

• Synopsis