IDC FutureScape: Worldwide Media and Entertainment 2025 Predictions

IDC FutureScape Figure

• Figure: IDC FutureScape: Worldwide Media and Entertainment 2025 Top 10 Predictions

Executive Summary

IDC FutureScape Predictions

• Summary of External Drivers

• Predictions: Impact on Technology Buyers

• Prediction 1: By the End of 2025, GenAI-Driven Automated and Personalized Ad Creation with Intelligent Decisioning for Content, Placement, and Localization Will Be Implemented by 25% of All Brands and Ad Agencies

• Associated Drivers

• IT Impact

• Guidance

• Prediction 2: By the End of 2025, 25% of All Major Media Technology Vendors with Revenue Greater than $100 Million Will Expand Services Across All Five Ecosystem Business Cycle Pillars

• Associated Drivers

• IT Impact

• Guidance

• Prediction 3: By the End of 2026, 20% of Media Companies Will Adopt GenAI-Driven Media Operations That Aggregate Performance Metrics and Automatically Execute Improvements or Present Options for Human Decisioning

• Associated Drivers

• IT Impact

• Guidance

• Prediction 4: By the End of 2026, GenAI-Based Self-Determined Viewing Experiences Based on Intelligent Profiles Will Be Adopted by 50% of All Sports-Focused, Over-the-Top Streaming Service Providers

• Associated Drivers

• IT Impact

• Guidance

• Prediction 5: By the End of 2027, Unified Application Programming Interface Standards for Cloud Media Services Will Be Approved by Standards Committees and Deployed by 80% of Major Worldwide Cloud-Based M&E Vendors

• Associated Drivers

• IT Impact

• Guidance

• Prediction 6: By the End of 2027, Virtual Production with Cloud-Based Media Asset Linking and Management Will Be Adopted by 50% of Motion Pictures and 25% of the Broadcast Industries

• Associated Drivers

• IT Impact

• Guidance

• Prediction 7: By the End of 2028, the Automated Assembly of Suggested Scenes, Compiling Camera Views, Audio, Graphics, and Other Sources for Director Selection Will Be Implemented by 25% of All Live Productions

• Associated Drivers

• IT Impact

• Guidance

• Prediction 8: By the End of 2028, Automated Editing via the Assembly of Raw Video into Scenes That Best Represent a Script and Applying Technical Attributes Will Be Implemented by 20% of the Postproduction Industry

• Associated Drivers

• IT Impact

• Guidance

• Prediction 9: By the End of 2029, CTV Operating Systems That Facilitate and Automate Interactive Social and Gaming Services into a Unified UX/UI Will Represent 33% of the Worldwide CTV Installed Base

• Associated Drivers

• IT Impact

• Guidance

• Prediction 10: By the End of 2029, 100% of Cloud-Based Media Factories for Content Creation, Production, Distribution, and Monetization Will Be Adopted by 25% of the Broadcast Industry

• Associated Drivers

• IT Impact

• Guidance

Advice for Technology Buyers

• People

• Process

• Technology

External Drivers: Detail

• AI-Driven Business Models — Moving from AI Experimentation to Monetization

• The Drive to Automate — Toward a Data-Driven Future

• AI-Driven Workplace Transformation — Building Tomorrow's Workforce Today

• Battling Against Technical Debt — Overcoming Hurdles to IT Modernization

• Connected TV Adoption — Free Ad-Supported Streaming TV, UX/UI Advancements in Connected TV, and Interactive Services Acting as Key Drivers

• Media and Entertainment Cloud Adoption and Convergence — Hybrid Adoption of Both Facility and Cloud-Based Services and Ecosystem Consolidation

• Remote Production Adoption — Leveraging Media Creative Experts Globally

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