target audience: TECH BUYER Publication date: Oct 2024 - Document type: IDC FutureScape - Doc Document number: # US51750324
IDC FutureScape: Worldwide Media and Entertainment 2025 Predictions
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Abstract
This IDC study provides IDC's top 10 predictions for the media and entertainment industry for 2025 and beyond.
"The media and entertainment industry has embraced modernization of production, distribution, and monetization for streaming applications through the adoption of a hybrid model consisting of both facility and cloud-based services," said Alex Holtz, research director, Worldwide Media and Entertainment Digital Strategies at IDC. "As M&E organizations continue to transition to cloud services, they have the unique opportunity to adopt advanced technologies including generative artificial intelligence, machine learning, and data analytics to improve workflow automation with intelligent decisioning while unleashing the business cycle flywheel effect delivering higher levels of efficiency and productivity and superior user experiences, culminating in higher monetization, lower costs, and a focus on profitability."