• IDC
  • Products & Services
  • Research
  • Current: IDC MarketScape: Worldwide Customer Data Platforms Focused on Data and Marketing Operations Users 2022 Vendor Assessment

 target audience: TECH BUYER  Publication date: Mar 2022 - Document type: IDC MarketScape - Doc  Document number: # US48858321

IDC MarketScape: Worldwide Customer Data Platforms Focused on Data and Marketing Operations Users 2022 Vendor Assessment

By: 

  • Gerry Murray
  • David Wallace
  • Michelle Morgan
Add to shopping cart $15,000.00
Back to Document Abstract

Content

List of Tables

List of Figures



Related Links

Back to Document Abstract

Table of Contents


  • IDC MarketScape Figure

    • Figure: IDC MarketScape: Worldwide Customer Data Platforms Focused on Data and Marketing Operations Users 2022

  • IDC Opinion

    • Figure: IDC's Summary of Data and Marketing Operations CDP Vendors by Type of Users, Size of Customer, and Top Industries Served

  • IDC MarketScape Vendor Inclusion Criteria

  • Advice for Technology Buyers

    • CDP Buyer Business Criteria

    • CDP Buyer Technical Criteria

    • To DIY or Not to DIY

    • Summary

  • Vendor Summary Profiles

    • Amperity

    • Strengths

    • Challenges

    • Consider Amperity When

    • Epsilon

    • Strengths

    • Challenges

    • Consider Epsilon When

    • mParticle

    • Strengths

    • Challenges

    • Consider mParticle When

    • NGDATA

    • Strengths

    • Challenges

    • Consider NGDATA When

    • Oracle

    • Strengths

    • Challenges

    • Consider Oracle When

    • SAP

    • Strengths

    • Challenges

    • Consider SAP When

    • SAS

    • Strengths

    • Challenges

    • Consider SAS When

    • TCS

    • Strengths

    • Challenges

    • Consider TCS When

    • Tealium

    • Strengths

    • Challenges

    • Consider Tealium When

    • Teradata

    • Strengths

    • Challenges

    • Consider Teradata When

    • Treasure Data

    • Strengths

    • Challenges

    • Consider Treasure Data When

    • Twilio

    • Strengths

    • Challenges

    • Consider Twilio When

  • Appendix

    • Reading an IDC MarketScape Graph

    • IDC MarketScape Methodology

    • Market Definition

    • Figure: Customer Data Platform Users by Function

    • What Does a CDP Do?

    • Figure: Connected Clouds and Customer Experience Orchestration Services

    • Benefits, Outcomes, and Proof Points

    • Market Trends

    • Strategies and Capabilities Criteria

    • Table: Key Strategy Measures for Success: Worldwide Customer Data Platforms Focused on Data and Marketing Operations Users

    • Table: Key Capability Measures for Success: Worldwide Customer Data Platforms Focused on Data and Marketing Operations Users

  • Learn More

    • Related Research

    • Synopsis