target audience: TECH SUPPLIER  Publication date: Aug 2023 - Document type: Market Share - Doc  Document number: # JPE50537523

Japan CRM Application Shares, 2022: Advancement of Digital CX with a Data-Driven Approach

By:  Saki Ohta

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Content

List of Tables

List of Figures



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Table of Contents


  • IDC Market Share Figure

    • Figure: Domestic CRM Application 2022 Shares Snapshot

  • Executive Summary

  • Advice for Technology Suppliers

  • Market Share

    • Revenue by Functional Market Segment/Composition Ratio

    • Table: Domestic CRM Application Market Revenue by Functional Market Segment, 2021–2022

    • Revenue Share by Vendor

    • Table: Domestic CRM Application Market Revenue Share by Vendor, 2021–2022

    • Vendor Share by Functional Market Segment

    • Advertising Application Market

    • Table: Domestic Advertising Application Market Revenue Share by Vendor, 2021–2022

    • Contact Center Application Market

    • Table: Domestic Contact Center Application Market Revenue Share by Vendor, 2021–2022

    • Customer Service Application Market

    • Table: Domestic Customer Service Application Market Revenue Share by Vendor, 2021–2022

    • Digital Commerce Application Market

    • Table: Domestic Digital Commerce Application Market Revenue Share by Vendor, 2021–2022

    • Marketing Campaign Management Application Market

    • Table: Domestic Marketing Campaign Management Application Market Revenue Share by Vendor, 2021–2022

    • Sales Force Productivity and Management Applications Market

    • Table: Domestic Sales Productivity/Management Application Market Revenue Share by Vendor, 2021–2022

  • Who Shaped the Year

    • Salesforce

    • Genesys Cloud Service

    • HubSpot

  • Market Context

    • Significant Market Developments

    • Advancement of Pervasiveness of AI due to Increase in GenAI-Related Services

    • Trusts, Increasing Demand for Improved ROI, Growing Importance of Customer Data Management with GenAI

    • Companywide Policy and Expansion of CX Measures Triggered by Companywide Policy and Back-Office Operations Transformation

  • Methodology

  • Market definition

    • Japan CRM Applications Market

    • Advertising Applications

    • Programmatic Advertising Platforms

    • Data Platforms

    • Advertising Attribution

    • Contact Center Applications

    • Customer Service Applications

    • Digital Commerce Applications

    • Marketing Campaign Management Applications

    • Sales Force Productivity and Management Applications

  • Related Research