Monthly Mobile Phone Pricing Index

Mobile Phone Pricing Index Sees Continuous Decline in Average Advertised Pricing, According To IDC’s Mobile Phone Pricing Index

NEEDHAM, Mass., June 14, 2024 – The International Data Corporation (IDC) has released its latest findings on mobile phone pricing, indicating that the average advertised pricing continues to follow a downward trend globally. Between June 2023 and June 2024, IDC analyzed over a million advertised mobile phone prices from more than 1,100 resellers across nearly 80 countries. During the past 6 months, the pricing trend remained the negative growth trend, with decreases ranging from -0.3% to -2.0%. These figures are consistent with the observations made in the first half of 2024. The decline deepened in March 2024, reaching -2.0%, then recovered slightly to -1.2% in April and -0.6% growth in June this year.

According to regional analysis, all areas experienced a decline in average advertised pricing. PRC saw the smallest decline at 0.02%, while the Middle East and Africa (MEA) and Japan experienced minimal declines of 0.4% and 0.7% respectively. USA had the most significant decline at 3.8%, followed by Canada and Latin America, both experiencing a 2.6% decline. APeJC and Western Europe saw declines of 1.3% and 2.0% respectively. Overall, the average advertised pricing decreased by 0.6% this month.

Among the top five vendors, namely Apple, Samsung, OPPO, vivo, and Xiaomi, all experienced a negative growth in their average advertised pricing compared to the previous month except vivo. Apple, OPPO and Samsung maintained the downward trend with their negative growth ranging from -0.5% to -0.6% in June. Vivo and Xiaomi experienced a slight upward trend, but the shift was relatively mild.

Data table for "IDC PWI Growth vs Baseline - by Region" chart - Average of index growth %

Date	APeJC	Canada	CEE	Japan	LA	MEA	PRC	USA	WE
2023/01	0.4%	0.5%	-0.3%	2.3%	7.7%	-1.2%	1.4%	-0.5%	0.1%
2023/02	-0.6%	-0.1%	-0.9%	-0.4%	0.3%	-1.8%	-0.5%	-1.5%	-1.3%
2023/03	-1.5%	-1.3%	-0.7%	-0.5%	-0.7%	-1.1%	-0.6%	-0.5%	-0.4%
2023/04	-0.4%	-0.9%	-0.4%	-0.8%	-0.1%	-0.1%	0.0%	-1.0%	0.8%
2023/05	-0.3%	0.2%	-1.0%	-1.8%	0.2%	-0.7%	-1.6%	-1.0%	-1.0%
2023/06	-0.9%	1.7%	-0.9%	-2.7%	-1.1%	-0.5%	-1.4%	0.3%	-0.8%
2023/07	-0.5%	-1.5%	-0.6%	0.5%	1.4%	-0.5%	-0.2%	0.4%	0.6%
2023/08	-2.2%	0.0%	-1.4%	-1.8%	-2.2%	-0.3%	-0.8%	-0.4%	-1.2%
2023/09	-2.0%	-0.5%	-1.9%	-1.8%	-0.8%	-0.6%	-0.5%	0.0%	-2.1%
2023/10	-1.2%	-2.0%	-1.1%	-0.7%	-2.4%	-0.4%	-0.1%	-4.0%	-1.9%
2023/11	1.0%	0.1%	0.5%	-0.7%	1.8%	0.2%	-1.0%	-0.7%	0.7%
2023/12	-0.7%	-1.6%	-0.8%	1.3%	-0.1%	-0.3%	1.5%	0.3%	-0.4%
2024/01	-1.4%	-1.7%	-0.8%	-1.6%	0.5%	-0.1%	-0.7%	-0.4%	-0.6%
2024/02	-0.6%	0.3%	-1.6%	-2.1%	-1.2%	0.9%	-0.6%	-1.0%	-1.3%
2024/03	-1.8%	-1.1%	-1.5%	-1.2%	-0.1%	-4.4%	-0.4%	-0.1%	-1.8%
2024/04	-1.1%	-1.6%	-1.1%	-1.9%	-1.1%	-1.1%	3.4%	-1.6%	-1.5%
2024/05	-0.9%	-0.4%	-0.5%	-1.4%	-0.6%	-0.2%	-3.1%	-0.8%	-0.5%
2024/06	-0.9%	-0.3%	-0.7%	-1.1%	-2.0%	-1.4%	2.2%	-1.2%	0.0%

Data table for "IDC PWI Growth from Base - By Top Brands" chart Index Growth %

Brand	2023/02	2023/03	2023/04	2023/05	2023/06	2023/07	2023/08	2023/09	2023/10	2023/11	2023/12	2024/01	2024/02	2024/03	2024/04	2024/05	2024/06
Apple	-99%	-56%	6%	-94%	-60%	70%	-85%	-120%	-178%	72%	-1%	-20%	-145%	-119%	-77%	-41%	-48%
OPPO	-47%	-116%	15%	-74%	-130%	-44%	-99%	-201%	-62%	63%	-61%	-12%	-134%	-254%	-153%	-42%	-62%
Samsung	-55%	-73%	9%	-66%	-71%	16%	-134%	-125%	-66%	86%	-12%	-33%	-121%	-156%	-161%	-48%	-63%
vivo	-40%	-136%	18%	-90%	-158%	-36%	-77%	-142%	-173%	-64%	-84%	0%	-28%	-293%	-234%	-43%	30%
Xiaomi	-93%	-121%	12%	-103%	-101%	-63%	-104%	-185%	-104%	47%	-23%	-14%	-142%	-144%	-126%	-81%	-6%

Data table for "IDC PWI Growth from Base - By Product Category" chart Index Growth %

Date	Feature Phone	Smartphone
2023/01	1.3%	0.6%
2023/02	-0.5%	-1.0%
2023/03	-0.2%	-0.7%
2023/04	1.5%	0.1%
2023/05	-0.7%	-0.9%
2023/06	-0.2%	-0.9%
2023/07	0.9%	0.2%
2023/08	-1.2%	-1.3%
2023/09	-1.4%	-1.7%
2023/10	-0.6%	-1.5%
2023/11	2.5%	0.6%
2023/12	0.6%	-0.4%
2024/01	0.2%	-0.5%
2024/02	-0.8%	-1.2%
2024/03	-0.2%	-1.7%
2024/04	-0.8%	-1.3%
2024/05	0.2%	-0.6%
2024/06	-0.2%	-0.6%

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IDC’s Mobile Phone Pricing Watch gathers data in nearly 80 countries and provides detailed, timely, and accurate information on Mobile Phone device pricing using a Pricing Index among other analysis. The Pricing Watch covers the core technology dimensions in IDC’s market leading Quarterly Mobile Phone Tracker – plus additional details on channels and other dimensions in monthly updates. The Pricing Watch is a valuable resource for strategic pricing and operations in the Mobile Phone market globally. For more information, or to subscribe to the research, please contact Kathy Nagamine at 650-350-6423 or knagamine@idc.com.