MEA Consulting

Drawing on findings from a variety of customized consumer and business surveys, IDC's end-user research practices enable IT and business decision makers to identify:

• Potential product & solution designs
• Awareness & usage rates
• Brand equity opportunities
• Competitive positioning & value
• Market segmentation strategies
• Target clusters & segments
• Decision-making parameters

Integrated Digital Marketing

IDC helps you navigate the digital journey

In a digital world awash with content, it is vital that your marketing strategy is based on high-impact, thought-leading content that guides your prospects and customers through every stage of the buyers' journey. IDC develops integrated marketing campaigns for leading IT vendors that drive improvements in brand awareness, lead generation, and, ultimately, revenue — using premium content assets and engagement techniques that are supported by objective, fact-based research.

Thought-leadership content and insights will engage your target audience and provide your buyers with all the information they need to make an informed purchase decision. Our approach is to help you develop strategic, integrated marketing campaigns that address the needs of technology buyers and influencers at each stage of their journey — Explore, Evaluate, Purchase, Expand, Renew, Advocate.