target audience: TECH BUYER Publication date: Jul 2024 - Document type: Tech Buyer Survey Spotlight - Doc Document number: # US52441524
CX Buyers Expect Disruptive Levels of Productivity Impact from GenAI in Less than 18 Months
Content
- 2 slides
Get More
When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment.
Related Links
Abstract
This IDC Tech Buyer Survey Spotlight result comes from IDC's inaugural CXPath Survey of 2,230 companies around the world. The results show that buyers of customer experience (CX) technologies expect GenAI to have a massively disruptive impact on their organizations in less than 18 months. This means CMOs need to prepare their teams for profound changes in roles and skills and CX vendors need to build performance metrics into their solutions to prove they live up to or outperform expectations.