target audience: TECH SUPPLIER Publication date: Apr 2024 - Document type: IDC Survey - Doc Document number: # US52032024
March 2024 QuickPoll of Marketers at Large U.S. Enterprises About Their Plans for Generative AI Adoption
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Abstract
This IDC Survey summarizes the results of an IDC QuickPoll of large U.S. enterprises and their current plans, challenges, and expectations for using Generative AI.
It was conducted online during March of 2024.