target audience: TECH SUPPLIER  Publication date: Nov 2024 - Document type: Market Presentation - Doc  Document number: # US51700724

Industry Buyers Handbook: Europe Manufacturing, 2024

By:  Stefanie Naujoks Loading

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  • 30 slides


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Abstract


This IDC Industry Buyers Handbook aims to help technology vendors understand the areas of technology investments of European manufacturing organizations. Vendors can use this Handbook to: 

  • Align the company’s proposition to the buyer’s tech priorities as they relate to domain processes
  • Position the technology offering and innovation capabilities to respond to the buyer’s business transformation objectives

Technology vendor executives in marketing, sales and product strategy, and other areas can leverage the insight from this Handbook to inform and formulate their approach with buyers in the European manufacturing sector. The insight provided in this Handbook is largely based on IDC survey data but also leverages senior IDC analysts’ knowledge, IDC research, and ongoing conversations with key industry players.

“Tech vendors that have both excellent in-depth technology know how and understanding of how technology can help to address and solve industry-specific challenges will be in a good position to become the preferred suppliers of their manufacturing clients." — Research Director Stefanie Naujoks, IDC Manufacturing Insights



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