Stefanie Naujoks
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This Industry Go-to-Market Handbook is designed to support technology vendors in building their marketing narrative for the manufacturing industry. It can be used to tailor messaging to industry-specific business priorities, build pertinent...
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This IDC Market Presentation provides an Industry Conversation Handbook, which is designed to provide general and synthetic knowledge to support salespeople of technology suppliers when they first approach buyers. This handbook aims to igni...
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This IDC Market Perspective outlines key trends in the adoption of customer relationship management (CRM) applications in the manufacturing industry. It highlights the benefits of CRM and provides insights for technology providers on how to...
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Industry Buyers Handbook: Europe Manufacturing, 2024
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IDC Innovators: Tech4Food Consumer Products
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Industry Market Trends: Europe Manufacturing, 2025
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