IDC Government Insights: Worldwide Government Industry Intelligence

IDC Government Insights: Worldwide Government Industry Intelligence will provide technology vendors with market perspectives by industry subsegments, government core processes, technology categories, and regions/countries. This service will provide actionable information to marketers, sales leaders and professionals, product managers, market intelligence, and channels managers to accelerate and simplify their jobs, sharing detailed data on industry trends, buying behavior, industry personas, and market sizing.

This advisory service combines both global and regional views on the government sector and its subsegments, providing technology suppliers with actionable information on current and future technology purchasing behavior through IDC's proprietary data and analysis.

The service enables subscribers to assess global and regional market opportunities accurately and better understand their potential prospects by analyzing ICT buyers, both IT and line of business. Research from the service will provide insights into the buyers' varying priorities, considering process improvement drivers and their linkage to technology while offering useful guidance to build sales messages and go-to-market initiatives for digital technology providers.

Throughout the year, this service will address tech suppliers' needs by geography (worldwide, APJ, EMEA, Americas), including:

• Evaluating the government sector technology market opportunity
• Understanding the government sector buyers and their priorities
• Preparing a focused go-to-market approach
• Refining globally and regionally relevant sales messages

Our research addresses the following issues that are critical to your success:

1. How much will the government sector spend on ICT today and in the future?
2. What are the key business drivers across key government sector processes?
3. What technologies is the government sector investing in today? And what are the differences across government subindustries?
4. What are the key business priorities for tech buyers in the government sector, and how does that influence their technology purchasing patterns? How can you map sales opportunities against those business issues?
5. Who are the key personas to address in the government sector, and what are their key concerns?
6. How can I have more relevant and timely conversations with my key customers and prospects in this sector?
7. How can I stay on top of the issues that matter to government executives and their challenges, roles, and issues?

The service provides actionable industry insights and guidance to key IT vendor decision makers:

• Marketers (field marketers and CMOs, worldwide and regional)
• Sales leaders and professionals (worldwide, geo leaders)
• Product managers (tech domain leads)
• Market intelligence and research
• Channels managers (alliances and distribution channels/partners)