IDC Retail Insights: European Retail Industry Intelligence

IDC Retail Insights: European Retail Industry Intelligence provides technology vendors with a retail market perspective, looking at industry subsegments, core processes, and technology categories. This service offers actionable information to European marketers, sales leaders and professionals, product managers, market intelligence leaders, and channels managers to accelerate and simplify their jobs, sharing detailed data on industry trends, buying behavior, industry personas, and market sizing.

This advisory service offers a view of the European retail industry and its subsegments, providing technology suppliers with actionable information on current and future technology purchasing behaviors through IDC's proprietary data and analysis.

The service enables subscribers to assess European market opportunities accurately and better understand their potential prospects by analyzing ICT buyers, both IT and line of business. Research from the service delivers insights into buyers' varying priorities, considering process improvement drivers and their linkage to technology, while offering useful guidance to build sales messages and go-to-market initiatives for digital technology providers.

Throughout the year, this service will address tech suppliers' needs in the European region, including:

• Evaluating the retail technology market opportunity in Europe
• Understanding retail sector buyers and their priorities in Europe
• Preparing a focused go-to-market approach for Europe
• Refining regionally relevant sales messages

Our research addresses the following issues critical to your success in the European market:

1. How much will retail organizations in Europe spend on ICT this year and in the future?
2. What are the key business drivers in Europe across key retail processes?
3. What technologies are retail companies in Europe investing in today? And what are the differences across the retail subindustries in Europe?
4. What are the key business priorities for tech buyers in the retail sector, and how does that influence their technology purchasing patterns? How can you map sales opportunities against those business issues?
5. Who are the key personas to address in the retail sector, and what are their key concerns?
6. How can you have more relevant and timely conversations with your key customers and prospects in this sector in Europe?
7. How can you stay on top of the issues that matter to retail executives — their challenges, roles, and issues?

The service provides actionable industry insights and guidance to key IT vendor decision makers operating in, or planning to enter, the retail market:

• European marketers — field marketers and regional CMOs
• European sales leaders and professionals
• European product managers — tech domain leads  
• European market intelligence and research leaders 
• European channels managers — alliances and distribution channels/partners