IDC Energy Insights: European Utilities and Natural Resources Industry Intelligence

IDC Energy Insights: European Utilities and Natural Resources Industry Intelligence will provide technology vendors with a European utilities and natural resources market perspective. The service looks at industry subsegments, core processes, and technology categories and provides actionable information to European marketers, sales leaders, product and channels managers, and market intelligence professionals, such as detailed data on industry trends, purchase behaviors, industry personas, and market size.

This advisory service delivers a view of the European utilities and natural resources industry and its subsegments, providing technology suppliers with actionable information on current and future technology purchase behaviors through IDC's proprietary data and analysis.

The service enables subscribers to assess European market opportunities accurately and better understand their potential prospects by analyzing ICT buyers — both IT and line of business. Research from the service provides insights into varying priorities in the ICT market, including process improvement drivers and their linkage with technology, while offering useful guidance on optimal sales communication and go-to-market initiatives for digital technology providers.

Throughout the year, this service will address tech suppliers' needs in Europe, including:

• Evaluating the utilities and natural resources technology market opportunity
• Understanding utilities and natural resources sector buyers and their priorities
• Preparing a focused go-to-market approach
• Refining regionally relevant sales communication

Our research addresses the following issues critical to your success in the European market:

1. How much will utilities and natural resources organizations in Europe spend on ICT this year and in the future?
2. What are the key business drivers in Europe across key utilities and natural resources processes?
3. What technologies are utilities and natural resources companies in Europe investing in today, and what are the differences among the utilities and natural resources subindustries in Europe?
4. What are the key business priorities for tech buyers in the European utilities and natural resources sector, and how do these priorities influence their technology purchase patterns? How can sales opportunities be mapped against those business issues?
5. Who are the key personas to address in the utilities and natural resources sector, and what are their key concerns?
6. How can players have more relevant and timely conversations with key customers and prospects in this sector in Europe?
7. How can suppliers stay on top of the issues that matter to utilities and natural resources executives and their challenges, roles, and issues?

The service provides actionable industry insights and guidance to key IT vendor decision makers operating in, or planning to enter, the European utilities and natural resources market:   

• European marketers (field marketers and regional CMOs)
• European sales leaders and professionals
• European product managers (tech domain leads)
• European market intelligence and research professionals
• European channels managers (alliances and distribution channels/partners)