In this CIS, we delve into the dynamic world of data collaboration technologies, exploring how organizations are leveraging partnerships to enhance data utility and drive innovation. We examine the evolving role of data vendors, highlighting their contributions in providing specialized tools and services that facilitate improved insight, processes, and advances with generative AI.
Data collaboration technologies take a variety of forms — such as data exchanges, marketplaces, and clean rooms. They are also represented by how software vendors are increasingly including access to additional data via their offerings.
IDC's Data Collaboration and Monetization extends to cover the critical aspects of data monetization, showcasing strategies that organizations employ to transform data from a mere byproduct into a valuable asset. We discuss various monetization models, including direct sales, data as a service (DaaS), and insights-driven product development, providing real-world examples to illustrate successful implementations.
Through case studies and expert insights, readers will gain a comprehensive understanding of how to harness the power of data synergy and effectively engage with data vendors and other external partners to unlock new insights and revenue streams.